Account Executive - Beauty (New York/LA)

Responsibilities

• Proactive and strategic media outreach to secure product and feature placements for clients across online, print, podcast, broadcast outlets
• Supporting communications strategies for clients with creative ideas & industry insights
• Proactively monitoring all media, print, digital and social channels for brand coverage and competitor activity, scanning relevant articles for distribution around the team
• Aiding with compiling monthly and weekly reports for all clients accurately and in a timely manner
• Leading and managing PR campaigns with the support of Senior team
• Knowledge of the influencer and media (print, digital& broadcast) landscape and develop targeted media lists
• Identifying and tracking emerging trends and initiatives in the digital space and developing relevant client applications
• Aiding senior team on project management and workflow and recognizing flow changes when needed
• Contributing to the ideation and implementation of brand strategy
• Directly liaising with luxury beauty clients with the support of senior leadership
• Day-to-day support on mailings, strategy execution, brand partnerships and PR and influencer initiatives
• Managing product deliveries/placements/press bookings in a timely manner
• Managing the master media database and internal team databases and ensuring they are kept up to date and accurate
• Begging media relationships by attending press meetings, launch events and any external industry related events
• Maintaining and establishing industry contacts with press and digital influencers
• Supporting the team with key launches and events
• Being a brand champion for your clients and building strong relationships with them

Requirements

• 3 years of relevant working experience in Beauty and Wellness PR
• Superior knowledge of luxury consumer industry
• Excellent written and verbal skills
• You are a team player who is hardworking and dedicated