Account Executive, B2B Technology

About the role

We're looking for a Boston-based Account Executive with 2+ years of public relations experience who is passionate about technology, media relations, and helping innovative companies tell compelling stories. This role is ideal for a communications professional who thrives in a fast-paced agency environment, understands the B2B technology landscape, and knows how to secure meaningful earned media coverage that drives business impact.

Responsibilities

• Build and maintain strong relationships with technology, business, trade, and vertical industry media at the local, national, and global levels.
• Lead proactive media relations efforts, identifying opportunities to secure high-impact earned coverage, thought leadership placements, and executive visibility.
• Develop creative, timely, and newsworthy media pitches that align client expertise with industry trends, breaking news, and emerging technologies.
• Research, identify, and pursue speaking opportunities, awards, contributed content placements, and other thought leadership opportunities.
• Monitor industry news, analyst activity, competitive landscapes, and market trends to uncover opportunities for client engagement and visibility.
• Draft high-quality communications materials, including press releases, media pitches, bylined articles, executive briefing documents, messaging frameworks, and client correspondence.
• Use AI tools to enhance research, media intelligence, content development, brainstorming, reporting, and workflow efficiency while maintaining strong editorial judgment and quality standards.
• Support product launches, funding announcements, executive visibility programs, and integrated communications campaigns.
• Track, analyze, and report on media coverage and program performance, providing actionable insights tied to business objectives.
• Collaborate closely with account teams to deliver strategic recommendations, exceptional client service, and flawless execution.
• Contribute to account planning, status reporting, and day-to-day client management.
• Communicate proactively with managers and team members, identifying opportunities, challenges, and solutions.
• Manage billable time accurately and responsibly.

Requirements

• 2+ years of experience in public relations, communications, or integrated marketing (agency experience strongly preferred).
• Demonstrated success securing media coverage and building relationships with business, technology, and trade journalists.
• Strong understanding of the B2B technology landscape, including enterprise technology, software, cybersecurity, AI, cloud, data, digital transformation, or related sectors.
• Exceptional written and verbal communication skills with the ability to translate complex technical topics into compelling stories.
• Experience using media intelligence and journalist engagement platforms such as Muck Rack, Cision, Qwoted, Propel, or similar tools.
• Curiosity about emerging technologies and a strong interest in how AI is reshaping communications, content creation, media engagement, and agency workflows.
• Strong organizational skills with the ability to manage multiple deadlines and priorities simultaneously.
• A collaborative, proactive mindset and a desire to learn and grow within a high-performing team environment.
• Based in the Boston area and able to work from our Boston office as part of our hybrid work model, with regular in-office collaboration expected.

Qualifications

• Passionate about technology and media relations.
• Willingness to embrace AI-powered tools that are transforming the communications profession.
• Ability to build and maintain strong relationships with media contacts.
• Strong writing and pitching skills.
• Understanding of the B2B technology landscape.
• Experience with media intelligence and journalist engagement platforms.
• Interest in how AI is reshaping communications and agency workflows.
• Organizational skills to manage multiple tasks and deadlines.
• Proactive and collaborative approach to problem-solving.

Skills

• Media relations
• Writing
• Communication
• AI tools
• Industry knowledge

Benefits

• Competitive compensation
• Cost-of-living increases
• Performance bonuses
• Generous PTO package
• Paid holidays
• Summer hours
• Annual paid recharge shutdown
• Employee referral and new business incentive bonuses
• Hybrid work environment with meaningful in-office collaboration
• Monthly cell phone stipend
• 401(k) contribution that starts and vests 100% on day one
• Comprehensive healthcare, dental, and vision coverage
• Employee Assistance Program with 24/7 access to Licensed Professional Counselors
• Donation matching and paid volunteer time
• Frequent opportunities for career advancement and professional development
• Team outings and celebrations
• Flexible spending accounts (healthcare, dependent care, commuter)
• Paid parental leave
• Disability and life insurance
• Tuition reimbursement for ongoing education costs
• Inclusive, flexible, and supportive work environment
• Recognition and celebration of professional achievements and milestones

Pay

US salary range: $60,000 USD - $65,000 USD

Schedule

Shift is a performance communications agency with a hybrid work model, requiring regular in-office collaboration.