Account Executive

About the role

TEGNA Inc. (NYSE: TGNA) is a leading provider of local news and services. We are seeking a highly motivated and results-driven technology or digital media sales account executive to join our team. This role is responsible for driving revenue growth through the sale of digital and television media solutions.

Key Responsibilities

• Drive sales by identifying and securing new business opportunities across multiple digital channels, including streaming, online video and display, and content marketing solutions.
• Develop and nurture long-term relationships with clients, ensuring their marketing needs are met and identifying areas for upselling and cross-selling additional services.
• Provide consultative solutions to clients by understanding their business goals, analyzing market trends, and recommending tailored marketing strategies that drive results.
• Research industry trends and competitor offerings to develop a robust pipeline of prospective clients and stay ahead of market shifts.
• Craft compelling sales presentations and proposals that showcase the value of our media offerings, using data and insights to communicate potential ROI.
• Collaborate with internal teams to ensure successful campaign execution, monitoring performance, and optimizing for maximum effectiveness and client satisfaction.
• Regularly review and report on sales targets, campaign performance, and key metrics to clients and internal stakeholders.
• Work closely with the account management, and product teams to align on campaign strategies, creative assets, and ad placements that meet clients’ needs.
• Strategically use CRM and prospecting tools to manage and achieve quotas as it pertains to activity metrics and revenue goals.

Qualifications

• 3+ years of experience in digital media sales, advertising, or a related industry
• Proven track record of meeting or exceeding sales targets in a competitive environment
• Strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing
• Excellent communication, negotiation, and presentation skills
• Ability to interpret data and analytics to provide actionable insights
• Self-motivated, with a passion for sales and digital media
• Proficient in CRM software and Microsoft Office Suite; familiarity with ad management tools a plus

Preferred Skills

• Experience in working with business owners and/or agency clients
• Knowledge of streaming and digital media
• Familiarity with tools like Google Analytics, DSPs, and SSPs

Benefits

• Comprehensive benefits package including medical, dental, vision, disability, life insurance, and 401(k)
• PTO and paid holidays
• Access to wellness programs and employee assistance programs

Why Join Us?

We offer a collaborative, high-energy environment where your contributions make an immediate impact. Join a forward-thinking team and drive the future of media sales with access to cutting-edge tools and resources.

Job Type

Full-Time

Location

Columbia, SC

Salary

Competitive base + commission

Benefits

• Medical, dental, and vision insurance
• Disability and life insurance
• 401(k) matching
• Free virtual doctor’s appointments and therapy sessions through Teladoc and Spring Health
• Paid time off and holidays

EEO Statement

TEGNA Inc. is a proud equal opportunity employer. We are committed to creating a diverse and inclusive workplace where all employees feel valued and respected. We strive to hire and develop individuals from diverse backgrounds and experiences to foster a collaborative and innovative culture.

Recruiting Fraud Alert

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains. If you are contacted by someone claiming to be from TEGNA but does not fit this criteria, please do not respond and contact us immediately.