Jobs · Marketing · New York

Account Director, Integrated Marketing

Highwire · New York, NY · 1 mo ago
HybridMarketing$110k–$150k/yrFull-time
We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. No Job ID etc. Remove boilerplate. We need to parse the posting. Key parts: - Intro: "Highwire is seeking a driven and versatile Account Director to serve as a hands-on strategic lead and connective force across our health and technology client accounts. In this role, you will be able to run standalone social and influencer programs independently while also orchestrating fully integrated campaigns that span social, content, paid, and web. You will work closely with our content, creative, influencer, and social teams to build and execute programs that meet client goals, while supporting senior team members and providing day-to-day account leadership. You will provide clear direction to project managers, strategists, and creative teams, ensuring seamless execution and adherence to timelines, and will act as a trusted, senior day-to-day contact for clients navi" Probably "navi" truncated but ignore. Then "Key Responsibilities" list bullet points. Then "Success Factors" list bullet points (these are qualifications/requirements). Then "The salary range for this position is $110,000 to $150,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth." Then "About Highwire" description. Then "Our people-first culture is reflected in the meaningful benefits, flexibility, and support we offer:" list of benefits. Then "Location & Work Environment" details. Then "Join the Highwire team" etc. We need sections: About the role (maybe intro), Responsibilities, Requirements (or Qualifications), Skills, Benefits, Pay, Schedule. We need to decide what content goes where. - About the role: could be the introductory paragraph describing role. - Responsibilities: the list under "Key Responsibilities". - Requirements/Qualifications: maybe combine "Success Factors" as qualifications/requirements. Could split into Requirements (education, experience) and Skills (specific abilities). But we can just have Requirements and Skills sections if content exists. - Benefits: the benefits list (medical, dental, vision, 401k matching, generous PTO, additional perks, plus the list under "Our people-first culture is reflected..."). - Pay: salary range. - Schedule: location & work environment (hybrid/remote details). That is schedule info. We must not include sections with placeholder text. All have real content. We must not include duplicated lines. Remove boilerplate like EEO etc. Not present. We must not include application instructions. We must not include navigation/cookie etc. We must output only HTML fragment. We'll need to use

for each section heading. Inside sections, use

for prose,

  • for lists. We need to preserve all substantive information. Let's extract content. Intro paragraph(s): "Highwire is seeking a driven and versatile Account Director to serve as a hands-on strategic lead and connective force across our health and technology client accounts. In this role, you will be able to run standalone social and influencer programs independently while also orchestrating fully integrated campaigns that span social, content, paid, and web. You will work closely with our content, creative, influencer, and social teams to build and execute programs that meet client goals, while supporting senior team members and providing day-to-day account leadership. You will provide clear direction to project managers, strategists, and creative teams, ensuring seamless execution and adherence to timelines, and will act as a trusted, senior day-to-day contact for clients navi" The last sentence seems cut off: "act as a trusted, senior day-to-day contact for clients navi". Probably meant "navigate"? We'll keep as is but maybe it's a typo; we should preserve exactly? The instruction: preserve ALL substantive information; do not invent or summarize away detail. We should keep the text as given, even if truncated. However "navi" seems incomplete; maybe it's a mistake but we should keep it. Could be "navigate". But we cannot invent. We'll keep "navi". Might be okay. Better to copy exactly: "act as a trusted, senior day-to-day contact for clients navi". We'll keep. Now Responsibilities list: - Hands-On Program Execution: Independently manage and execute standalone social and influencer strategy and programs, demonstrating deep expertise within each individual workstream (social, influencer, content, paid). - Integrated Campaign Support: Contribute to and help lead integrated marketing campaigns that combine social, content, paid, and web efforts, ensuring workstreams are connected and mutually reinforcing. - Client Relationship Management: Serve as a key day-to-day client contact, building trust and rapport with marketing-level stakeholders, and confidently managing client conversations, not just executing as a practitioner. - Client Needs & Insights: Partner with clients to understand business objectives, target audiences, and marketing challenges, translating insights into actionable social, influencer, and integrated marketing recommendations. - Creative & Production Collaboration: Brief and collaborate with internal content, creative, and production teams, providing clear feedback and ensuring timely, on-brand delivery of assets. - Team Support & Mentorship: Support senior leadership and more junior team members (including net-new managers) by providing guidance on social and influencer best practices and account management fundamentals. - Project Management Oversight: Help manage day-to-day workstreams, ensuring projects remain on schedule, within budget, and aligned with client expectations, including those with regulatory or approval complexities. - Performance Monitoring: Track and analyze campaign performance across social, influencer, and integrated efforts, providing recommendations for optimization. - Sector Growth Support: Support health and tech sector growth by contributing subject-matter expertise to proposals and pitches as needed. - Process Improvement: Identify opportunities to streamline workflows and improve efficiency across social, influencer, and integrated workstreams. Now Success Factors (requirements/qualifications): - Bachelor's degree in integrated marketing, journalism, communications, public relations, or a related field. - Minimum of 5-7 years of progressive experience in social strategy, influencer marketing, and/or integrated marketing within an agency environment, with a demonstrated ability to run standalone programs in at least one core discipline (social or influencer). - Demonstrated experience working with health and/or technology clients; openness and ability to work cross-sector strongly preferred, given current business needs (deep specialization in only one sector is acceptable if paired with willingness to grow into the other). - Proven, hands-on experience executing social strategy and influencer marketing programs, with working knowledge of how these connect to broader integrated campaigns (content, paid, web). - Experience briefing and collaborating with creative (design) and production teams. - Ability to manage client relationships and conversations directly, beyond a purely tactical or practitioner-level role. - Experience managing or mentoring junior team members is a plus. - Solid understanding of marketing analytics and ability to interpret data to inform recommendations. - Strong organizational skills with the ability to manage multiple workstreams and priorities simultaneously. - A proactive, solutions-oriented mindset with a strong commitment to client success. Now Pay: "The salary range for this position is $110,000 to $150,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data." Benefits: "This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth." Then later list under "Our people-first culture is reflected in the meaningful benefits, flexibility, and support we offer:" which includes many items: - Competitive salary with merit-based opportunities for growth - Flexible hybrid work model tailored to your schedule and lifestyle - Generous vacation policy, including extended summer and winter breaks - Early log-off on Fridays through our Empower Hours program - 401(k) plan with employer matching - Comprehensive medical, dental, and vision coverage, plus FSA options - Paid parental leave benefits - Commuter benefits - Annual Growth Mindset stipend for books, events, or learning experiences - Monthly technology reimbursement - Wellness benefit program for mental and physical health - 501c3 donation matching program - Mentorship and ongoing professional development opportunities - Monthly recognition and team celebrations - Employee referral and new business referral bonuses - Quarterly Highwire events and team gatherings - Dog-friendly office environment - A supportive, inclusive, and collaborative workplace where you can grow and do your best work We should combine benefits info. Note that salary already covered in Pay section; but benefits list includes "Competitive salary with merit-based opportunities for growth" which duplicates pay. Might be okay but we could keep it in benefits as part of list. However we should avoid duplication? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. So we should keep it even if duplicates. But we could note that Pay section already covers salary range; benefits list includes competitive salary with merit-based opportunities for growth. It's not contradictory; we can keep both. Now Schedule/Location: "Location & Work Environment Highwire offers both remote and hybrid work options, depending on where you live. Hybrid: Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with three in-office days per week. Remote: We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C.. Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire." That's schedule/location info. Now About the role section: we could also include "About Highwire" description? But the instruction says use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So "About the role" is a heading we should use for introductory description of the role. The "About Highwire" is about the company, not the role. Should we include that? The instruction list includes "About the role" as an example heading. It does not require to include "About the company". However we might include it under About the role? Might be misaligned. But we could treat "About Highwire" as part of About the role? Probably not. The instruction says use those headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but says use those for section headings. Likely they expect we use those headings only. So we should not include "About Highwire" as a separate heading; we could incorporate its content into About the role? But that would be mixing company description with role description. However the instruction says "Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

    or drop it." It doesn't forbid other headings like About the company. But the list of headings is just examples; they said "Use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we can use those headings; we could also use other headings if needed, but better to stick to those. Thus we will have sections: About the role (intro), Responsibilities, Requirements (maybe combine Success Factors), Skills (maybe extract specific skills from Success Factors), Benefits, Pay, Schedule. We need to decide what goes into Skills vs

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