Account Director, Integrated Marketing
About the role
Highwire is seeking a driven and versatile Account Director to serve as a hands-on strategic lead and connective force across our health and technology client accounts. In this role, you will be able to run standalone social and influencer programs independently while also orchestrating fully integrated campaigns that span social, content, paid, and web. You will work closely with our content, creative, influencer, and social teams to build and execute programs that meet client goals, while supporting senior team members and providing day-to-day account leadership. You will provide clear direction to project managers, strategists, and creative teams, ensuring seamless execution and adherence to timelines, and will act as a trusted, senior day-to-day contact for clients.
Responsibilities
- Independently manage and execute standalone social and influencer strategy and programs, demonstrating deep expertise within each individual workstream (social, influencer, content, paid).
- Contribute to and help lead integrated marketing campaigns that combine social, content, paid, and web efforts, ensuring workstreams are connected and mutually reinforcing.
- Serve as a key day-to-day client contact, building trust and rapport with marketing-level stakeholders, and confidently managing client conversations, not just executing as a practitioner.
- Partner with clients to understand business objectives, target audiences, and marketing challenges, translating insights into actionable social, influencer, and integrated marketing recommendations.
- Brief and collaborate with internal content, creative, and production teams, providing clear feedback and ensuring timely, on-brand delivery of assets.
- Support senior leadership and more junior team members (including net-new managers) by providing guidance