Account Director - Direct Marketing

Responsibilities

• Own and lead the overall strategic direction for client accounts across all direct response channels.
• Serve as the senior point of contact for clients, building and maintaining strong relationships.
• Provide strategic oversight across all direct response channels ensuring integration and alignment.
• Develop and manage overall client budgets, including forecasting revenue, costs and cash flow across programs.
• Oversee execution of client programs, either directly or by guiding internal team members and vendor partners.
• Guide the development of program strategy, including segmentation, offers, testing and creative approach.
• Review and approve strategic briefs and creative assets to ensure alignment with campaign goals.
• Analyze campaign performance, connecting the outcomes to the overall program strategy and broader industry benchmarks.
• Identify opportunities for program growth and introduce innovative fundraising strategies.
• Represent client interests across internal teams and external vendor partners.
• Lead strategic client presentations and contribute to quarterly/annual business forecasting and reviews.
• Identify and pursue new business opportunities through proposals, presentations, and prospect meetings.
• Supervise and mentor account management staff; foster team collaboration and knowledge sharing.
• Resolve client issues efficiently and act as a key escalation point when challenges arise.
• Participate in industry events and conferences to represent the agency and stay informed on market trends.

Requirements

• Bachelor’s degree and 12+ years of relevant marketing and/or communications experience required.
• Must demonstrate a solid knowledge of CRM, Digital, Data, and Direct Response Marketing.
• Strong written and verbal communication abilities.
• Advanced knowledge of MS Excel.
• Organized and detail-oriented.
• Can shift gears and juggle multiple tasks effectively.
• Track record of excellent customer/client service.

Benefits

Offering a competitive salary and a generous benefits package.