Account Based Marketing (ABM) Manager

Responsibilities

• Own ABM strategy for strategic and growth enterprise accounts, aligned to sales and growth priorities
• Partner with Sales and Operations on account selection, tiering, and prioritization informed by TAM, intent data, pipeline needs, and growth goals
• Conduct deep account and buying group research to develop account strategies by vertical, persona, and solution area
• Translate account intelligence, clinical context, and market signals into clear, actionable GTM plays
• Design and orchestrate 1:1 and 1:few ABM programs across email, paid media, content personalization, events, executive programs, and selective high-touch experiences
• Ensure ABM programs are tightly integrated with Demand Generation, Product Marketing, and Sales motions, including follow-up workflows and sales enablement
• Enable Sales and BDM adoption of ABM plays through clear account plans, engagement strategies, campaign context, and execution guidance
• Partner closely with the BDM team on ABM strategy, account priorities, and outbound execution of ABM plays, ensuring consistent messaging, sequencing, and follow-through
• Lead, coach, and develop a high-performing ABM team, setting execution standards and operating rhythms
• Balance strategic oversight with hands-on involvement, stepping in to support priority accounts or initiatives as needed
• Develop, draft, and review ABM content including account narratives, value frameworks, emails, executive briefs, and sales-facing materials
• Bring an informed industry and clinical point of view to ABM strategy and messaging, translating complex concepts into compelling account-level stories
• Drive impact across the funnel including pipeline creation, deal velocity, stage progression, and expansion
• Use account engagement and pipeline signals to continuously refine targeting, messaging, and channel mix
• Own ABM measurement frameworks and build accurate dashboards and reporting in Salesforce and HubSpot
• Partner with Operations to refine attribution, ensure data consistency, and improve reporting confidence
• Contribute to evaluation and optimization of the ABM and marketing technology stack

Key Qualifications

• 6+ years of B2B marketing experience, with 2+ years focused on Account-Based Marketing
• Proven success running enterprise ABM programs supporting long, complex sales cycle.
• Experience marketing to healthcare, life sciences, clinical data, AI/ML, or regulated B2B SaaS audiences
• Strong understanding of buying groups, multi-stakeholder decision-making, and enterprise GTM motions
• Demonstrated experience managing and developing marketers in a team environment
• Comfortable authoring and reviewing ABM content and bringing a credible industry point of view
• Highly analytical and operational, with comfort owning dashboards, experimentation, and optimization
• Creative problem solver who can balance strategic thinking with hands-on execution
• Collaborative partner with strong communication skills and executive presence
• Comfortable operating in a fast-evolving, high-growth environment
• Working knowledge of Salesforce, HubSpot, ABM platforms (e.g., Demandbase or 6sense), and supporting sales and intent tools such as ZoomInfo, Sales Navigator, Outreach, and HighSpot
• Willingness to travel to Truveta headquarters 1–2x per year