Account Based Marketing (ABM) Manager

What You’ll Do

We're looking for a strategic Account Based Marketing (ABM) Manager to lead account-based marketing and paid media initiatives. You'll own the development and execution of targeted campaigns designed to engage our Tier 1 Enterprise and Mid-Market accounts—large companies with commercial and non-commercial fleets who need sophisticated driver risk management solutions.

Campaign Strategy & Execution

• Build and execute multi-channel ABM campaigns targeting our pre-qualified list of Enterprise and Mid-Market accounts, focusing on increasing awareness across buying centers and moving accounts through the funnel.
• Drive account engagement that enables our SDRs to book meetings with key stakeholders, open qualified opportunities, and build pipeline that converts to closed-won revenue.
• Design and manage paid media campaigns (display, LinkedIn, Facebook, etc.) targeted to specific accounts and buying center personas.
• Launch new campaign strategies from scratch when data indicates current approaches aren't delivering results.
• Launch, manage, and optimize Google PPC and LinkedIn Ads campaigns to drive demand generation alongside ABM efforts.

Platform Management & Optimization

• Leverage HubSpot’s ABM platform to identify buyer signals, prioritize high-intent accounts, and orchestrate the right message at the right time.
• Monitor account engagement and buying signals to determine when accounts are ready to be passed to our outbound SDR team.
• Continuously test, analyze, and optimize campaigns based on performance data—pivoting quickly when something isn't working.

Measurement & Reporting

• Establish and track meaningful success metrics that demonstrate ABM's impact on outbound meetings booked, pipeline, opportunities, and closed-won revenue (not just traditional MQLs).
• Tell the story of campaign performance to leadership in a way that clearly connects ABM activities to business outcomes.
• Distinguish between vanity metrics and true indicators of success, focusing stakeholder reporting on what matters most.

Additional Responsibilities

• Use AI tools strategically to streamline processes, analyze data more effectively, and accelerate campaign launches.

What You’ll Need

• At least 2 years of proven experience developing and executing successful ABM campaigns in a B2B environment.
• Hands-on expertise using ABM platforms such as 6sense, DemandBase, or Propensity.
• 3 years' experience building and optimizing paid media campaigns across multiple channels (LinkedIn, Google, Facebook, etc.).
• Experience marketing to large, complex Enterprise accounts with long sales cycles and multiple stakeholders.
• Track record of using data to measure campaign effectiveness, identify optimization opportunities, and make strategic pivots.
• Demonstrated ability to report on ABM impact using pipeline and revenue metrics rather than traditional lead-based KPIs.

Skills & Qualities

• Strategic thinker who can also execute tactically and isn't afraid to get hands-on with campaign builds.
• Data-driven decision maker who knows how to fail fast, learn quickly, and optimize based on insights.
• Comfortable with ambiguity and building programs from the ground up.
• Strong communicator who can effectively collaborate with Sales, SDRs, leadership, and Marketing team members.
• Team player who values collaboration and can leverage the expertise of content, operations, and social media teammates.
• Experience using AI tools like Claude and CoPilot to work more efficiently and reduce manual tasks.
• Continuous improvement mindset—always looking for ways to make campaigns more effective.
• Hands on experience using marketing automation platforms and CRM systems like HubSpot.

Nice to Have

• Experience in fleet management, transportation, risk management, or related industries.
• Google Ads certification.