Account Based Experience (ABX) Director

About the role

The ABX Director will design and lead our account-based experience programs for enterprise. You'll orchestrate personalized, cross-channel programs that generate and accelerate pipeline across enterprise target accounts — from first touch to closed-won — while building a tight feedback loop between marketing and sales.

Responsibilities

• Team leadership: Build, lead, and develop a world-class ABX team — setting clear goals, fostering a culture of experimentation, and ensuring the team has the skills, tools, and support to deliver pipeline impact at scale
• Multi-channel programs: Architect and execute personalized 1:1, 1:few, and 1:many programs across events, digital, direct mail, email, and paid that deliver tailored experiences at every stage of the account journey
• Sales & marketing alignment: Build shared account plans, run joint account reviews, and ensure sales has the plays, content, and intent signals to act
• Buying committee engagement: Drive personalized outreach to enterprise buying committees, securing meetings and building relationships with the right stakeholders across target accounts
• Measure and iterate: Own ABX performance reporting across pipeline influence, account engagement, stage velocity, and expansion revenue

Requirements

• Location: US-based (Bay Area preferred)
• 8+ years in B2B marketing with at least 5 years leading ABM or ABX programs targeting enterprise accounts at a developer tools, SaaS, or technical platform company — including experience managing and scaling a team
• Proven track record of building pipeline and influencing revenue through account-based programs — you can point to specific metrics that improved because of work you led
• Deep fluency with the enterprise buying process: multi-threaded stakeholders, long sales cycles, and complex procurement
• Strong understanding of ABX technology and the martech stack (Demandbase, Salesforce, intent data platforms, etc)
• Exceptional ability to build trust with sales leadership and AEs — you're seen as a partner, not a support function
• Data-driven and analytical: you build measurement frameworks before campaigns launch, not after
• Strong cross-functional communicator and project manager — you can rally content, design, demand gen, and RevOps around a coordinated account plan

Qualifications

• Experience marketing developer tools, content platforms, or technical infrastructure to enterprise engineering and digital teams
• Familiarity with AI-powered content workflows and how to position them to enterprise buyers
• Track record of scaling ABX from a pilot program to a full go-to-market motion
• Experience building executive engagement programs (roundtables, exec dinners)
• Hands-on experience building intent-based segmentation and trigger-based plays

Skills

• Data analysis
• Project management
• Account-based marketing
• Enterprise sales
• Content strategy
• Marketing automation

Benefits

• A highly-skilled, inspiring, and supportive team
• A positive, flexible, and trust-based work environment that encourages long-term professional and personal growth
• A global, multi-culturally diverse group of colleagues and customers
• Comprehensive health plans and perks
• A healthy work-life balance that accommodates individual and family needs
• Competitive stock options program and location-based salary

Pay

Competitive salary and equity compensation package

Schedule

Full-time, remote-friendly position