A&L Marketing Manager

About the role

The Marketing Manager is a senior marketing professional responsible for the coordination, implementation and execution of integrated marketing campaigns for UCSB Arts & Lectures. This position plays a central role in managing day-to-day campaign execution across multiple concurrent projects.

Responsibilities

• Campaign Planning, Development and Execution: Manages and coordinates the implementation and day-to-day execution of integrated marketing campaigns across digital and print platforms in support of Arts & Lectures programming.
• Project Management and Workflow Coordination: Coordinates and manages marketing workflows, timelines, and production schedules across multiple concurrent campaigns.
• Data Analysis and Audience Strategy: Analyzes marketing data, audience behavior, and campaign performance to evaluate effectiveness and support decision-making.
• Content Development and Brand Stewardship: Writes, edits, and refines marketing content across platforms, including email communications, web content, social media, advertising, and print collateral.
• Staff Supervision and Work Direction: Provides supervision and work direction to the Marketing Specialist.

Requirements

• Bachelor's Degree in Marketing, Communications, Arts Administration, or related field and/or equivalent experience/training.
• 7-9 years advanced experience in marketing, including campaign planning and multi-channel execution.
• 4-6 years experience managing complex projects with multiple stakeholders and deadlines.
• 4-6 years experience providing supervision or direction in a team environment.
• 1-3 years experience with CRM systems, email marketing platforms, and digital marketing tools.

Qualifications

• 1-3 years experience with graphic design or visual asset development, including familiarity with Adobe Creative Suite or similar tools.
• 1-3 years experience in arts, higher education, or nonprofit marketing.

Skills

• Advanced marketing concepts and industry practices.
• Adapting campaign tactics to meet audience engagement and revenue goals.
• Ensuring alignment with institutional priorities and brand standards.
• Implementing campaigns across email, web, social media, print, and third-party platforms.
• Monitoring campaign performance and adjusting tactics as needed to improve effectiveness.
• Reviewing marketing materials for accuracy, clarity, and consistency.
• Collaborating with Programming, Development, and external partners to ensure accurate event representation, timely approvals, and alignment of messaging and campaign execution.
• Developing campaign plans, timelines, and production schedules for assigned events and initiatives.
• Writing, editing, and refining marketing content across platforms.
• Applying brand standards and messaging frameworks to ensure consistency of voice, tone, and visual identity.
• Coordinating development of program book content and related materials.
• Producing cohesive, high-quality marketing materials.
• Analyzing marketing data, audience behavior, and campaign performance.
• Interpreting results and providing recommendations to improve campaign performance and audience engagement.
• Implementing audience segmentation and targeting approaches.
• Aligning marketing efforts with sales performance, audience trends, and reporting.
• Supporting implementation of season timelines and campaign rollouts.
• Providing supervision and work direction to the Marketing Specialist.

Benefits

Benefits Of Belonging: Working at UC means being part of this vibrant institution that shines a light on what is possible. People make UC great, and UC recognizes your contributions by making this a great place to work. Excellent retirement and health are just one of the rewards. Learn more about the benefits of working at UC.

Pay

The budgeted salary range that the University reasonably expects to pay for this position is $97,200 - $113,400/year. Salary offers are determined based on final candidate qualifications and experience; the budget for the position; and the application of fair, equitable, and consistent pay practices at the University. The full salary range for this position is $97,200 - $182,000/year.

Schedule

Work Location: 110 Castilian Dr, Suite 100
Working Days and Hours: Mon - Fri (9 am - 6 pm); Occasional Nights and Weekends

Department Marketing Statement

Arcs and Lectures (A&L) is a large, robust, complex, primarily self-supporting, non-academic unit that supports the academic mission of the university. A&L is the largest presenting organization between Los Angeles and San Francisco, and is one of the most visible, public-facing departments at UCSB. Through more than 150 events annually, A&L partners with faculty and academic departments, community organizations and leaders, university administrators, philanthropists and funders to create opportunities that integrate with and complement university curricula and create community connections.