919445 Klein Outdoors - Field Marketing and Community Specialist

About the role

We are looking for a Field Marketing & Community Specialist to strengthen Klein Outdoors’ presence in the field by engaging directly with outdoor communities, supporting sales initiatives, gathering real-world insights that inform product and marketing strategies, and managing early-stage customer communications.

This role drives grassroots marketing efforts, supports event execution, and ensures that customer feedback and field learnings are captured and shared across teams. The ideal candidate is personable, resourceful, and highly adaptable, with a focus on consistent brand representation, meaningful customer interactions, and smooth execution of field activations and events.

Responsibilities

• Engage directly with outdoor communities by attending regional outdoor events, representing the brand through tabling, demos, and hands-on education that strengthen awareness and customer connection.
• Identify and recruit participants for focus groups, surveys, and product-testing sessions, gathering authentic field insights that inform product development and marketing strategy.
• Support sales initiatives by assisting with events, grassroots activations, and tradeshow preparation, ensuring booth setup, logistics, and customer engagement are executed professionally and consistently.
• Observe real-world product usage in outdoor environments, summarizing pain points, unmet needs, and user behaviors into actionable insights that guide product improvements and go-to-market planning.
• Serve as an early point of contact for customer inquiries, providing timely, accurate, and brand-aligned responses while documenting recurring questions and feedback to support cross-functional teams.
• Monitor competitor presence, messaging, and product performance across events, retail environments, and real-world outdoor settings; compiling findings that support sales strategy, market positioning, and product innovation.
• Collaborate with marketing, product, and sales teams by sharing field learnings, customer sentiment, and community insights that strengthen alignment and decision-making across initiatives.
• Capture field content, including photos, short videos, testimonials, and user quotes to support marketing, social media, and retail storytelling with authentic, experience-driven material.
• Maintain organized field kits, samples, and event materials, ensuring all gear, displays, and collateral are prepared, transported, and presented according to brand standards.
• Perform other duties as assigned.

Qualifications

Bachelor's Degree in Business, Marketing or related field, no previous experience required, two (2) years of experience in a similar role are preferred. Master's Degree is preferred. Experience in field marketing is preferred but not required.

Must have expert communication and customer service skills, strong attention to detail, and the ability to influence in a fast-paced environment. Proficiency in Microsoft Office Suite including Outlook is required.

Physical Demand Requirements

Occasionally required to stand, walk or sit; use hands to grasp, handle or feel objects, tools or controls; use fingers to touch, pick or pinch objects; reach with hands and arms; push or pull; climb stairs; balance; stoop, kneel, crouch or crawl; use foot or leg controls; talk or hear. The employee must occasionally lift and/or move objects up to 25 pounds.

Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Benefits

• Paid Vacations & Holidays
• Profit Sharing & Matching 401(k)
• Health Insurance (Medical, Vision, & Dental)
• Discounts on Klein Tools products
• Education and Professional Development Assistance