238 - Director of Marketing

About the role

The Director of Marketing will lead strategic marketing, branding, communications, and community engagement initiatives that support organizational growth, patient access, and community visibility.

Responsibilities

• Develop and execute comprehensive marketing plans to increase awareness of MHHC’s services, programs, and initiatives.
• Strengthen brand awareness, positioning, and visibility across MHHC’s service areas.
• Led marketing campaigns that support patient growth, retention, engagement, and service-line awareness.
• Oversee the marketing team and provide leadership, guidance, feedback, and professional development.
• Cordinate marketing projects from concept through execution, ensuring timely completion and alignment with organizational priorities.
• Analyze campaign performance, return on investment, outreach outcomes, and marketing effectiveness.
• Develop community engagement strategies that support MHHC’s mission and enhance public perception.
• Represent the organization at community events, health fairs, local forums, and public-facing initiatives.
• Create and manage marketing materials, including flyers, brochures, newsletters, digital content, and promotional campaigns.
• Monitor marketing trends, community feedback, public sentiment, and competitor activity to inform strategy.
• Ensure consistent messaging across all platforms and outreach channels.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field required.
• Master’s degree preferred.
• Minimum of 5 years of experience in marketing, communications, public relations, or a related area.
• Healthcare marketing, community engagement, or nonprofit/FQHC experience strongly preferred.
• Demonstrated success developing and executing marketing campaigns.
• Strong understanding of branding, outreach, digital marketing, social media, and campaign analytics.
• Excellent written and verbal communication skills.
• Ability to evaluate ROI and use data to guide decision-making.
• Strong leadership, project management, and team supervision skills.
• Ability to build relationships with diverse community stakeholders.
• Creative, strategic, and solutions-oriented mindset.