21GRAMS -EVP, Brand Strategy

About the role

At Real Chemistry, we are a global agency dedicated to transforming healthcare through innovative communications and marketing. Our mission is to make healthcare more human, and we achieve this by providing a full suite of services to leading pharmaceutical and biotech companies. We foster a culture of excellence and collaboration, where our people are passionate about making a difference.

Responsibilities

• Lead the development of brand positioning, messaging, and creative briefs that effectively communicate our brand story.
• Collaborate closely with cross-functional teams including Account Management, Creative, and Project Management to develop integrated omnichannel campaigns that deliver measurable results.
• Stay abreast of industry trends, emerging technologies, and best practices in omnichannel marketing, and incorporate relevant insights into strategy development.
• Develop and implement comprehensive strategies that effectively reach target audiences, drive brand awareness, and ultimately contribute to the success of our clients' campaigns.
• Design and facilitate workshops. Lead tactical and brand planning. Conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and challenges in the marketplace.
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand initiatives and campaigns, and use insights to inform future strategies.
• Provide strategic guidance and mentorship to team members, fostering a culture of collaboration, creativity, and continuous learning.

Requirements

Bachelor’s Degree in Business Administration, Marketing, or related field. 10+ years of experience in Brand Strategy or related roles within an advertising agency, with a proven track record of developing and implementing successful brand strategies.

Strong leadership skills with the ability to inspire and motivate cross-functional teams. Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making. Exceptional communication and presentation skills, with the ability to articulate complex ideas and strategies in a clear and compelling manner.

Demonstrated ability to thrive in a fast-paced, dynamic environment, managing multiple projects and priorities simultaneously.

Qualifications

We are looking for someone who shares our passion for healthcare and connection. You are adaptable, resilient, and proactive with strong prioritization skills and a desire to dive into the data. You are highly organized, self-starter, able to work independently and under tight deadlines.

Skills

Adaptable, resilient, proactive, and able to dive into the data. Highly organized, self-starter, able to work independently and under tight deadlines.

Benefits

Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. This includes offices in key markets with free snacks, generous holiday and paid time off, options for private medical, dental, and vision plans, and support in saving for the future. Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning. Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com.

Pay

The pay range for this position is $300,000 - $330,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.

Schedule

This is a hybrid role, based in any of our US offices—New York City, Boston, Chicago, Carmel, Lambertville, or San Francisco—or remotely within the US, depending on team and business needs.