21GRAMS -EVP, Brand Strategy

About the role

At Real Chemistry, we are a global agency dedicated to transforming healthcare through innovative advertising and human-centered creativity. Our mission is to make healthcare more human, not just in our work, but in the way we operate, engage with clients, and treat each other. We are seeking an experienced EVP, Group Strategy Director to lead our brand strategy efforts.

Responsibilities

• Lead the development of brand positioning, messaging, and creative briefs that effectively communicate our brand story
• Collaborate with cross-functional teams including Account Management, Creative, and Project Management to develop integrated omnichannel campaigns that deliver measurable results
• Stay updated on industry trends, emerging technologies, and best practices in omnichannel marketing, incorporating insights into strategy development
• Develop and implement comprehensive strategies to reach target audiences, drive brand awareness, and contribute to the success of our clients' campaigns
• Design and facilitate workshops, lead tactical and brand planning, conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and challenges in the marketplace
• Drive innovation in brand strategy and marketing approaches to stay ahead of industry trends and maintain a competitive edge
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand initiatives and campaigns, using insights to inform future strategies
• Provide strategic guidance and mentorship to team members, fostering a culture of collaboration, creativity, and continuous learning

Requirements

• Bachelor’s Degree in Business Administration, Marketing, or related field
• 10+ years of experience in Brand Strategy or related roles within an advertising agency, with a proven track record of developing and implementing successful brand strategies
• Strong leadership skills with the ability to inspire and motivate cross-functional teams
• Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making
• Exceptional communication and presentation skills, with the ability to articulate complex ideas and strategies in a clear and compelling manner
• Demonstrated ability to thrive in a fast-paced, dynamic environment, managing multiple projects and priorities simultaneously

Qualifications

• Adaptable, resilient, and comfortable with adjusting scope, responsibilities, and focus as the company grows
• Proactive, driven, and resourceful with strong prioritization skills and a desire to dive into data
• Highly organized self-starter capable of working independently and under tight deadlines

Skills

• Strategic thinking and execution
• Brand management and development
• Market research and analysis
• Collaboration and teamwork
• Project management
• Leadership and mentoring

Benefits

We offer a comprehensive benefits program and perks tailored to your region, including:

• Free snacks and beverages
• Generous holiday and paid time off
• Options for private medical, dental, and vision plans
• Savings plans
• Mental wellness coaching and support
• Access to over 13,000 online classes with LinkedIn Learning

Pay

The base salary range for this position is $300,000 - $330,000. The actual compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location.

Schedule

This is a hybrid role, based in any of our US offices—New York City, Boston, Chicago, Carmel, Lambertville, or San Francisco—or remotely within the US, depending on team and business needs.