10115 - Small Format Emerging Brands Account Manager

About the role

You will lead initiatives to drive volume and profit growth for Barcel USA's Emerging Brand Portfolio (Popcornopolis, Takis Crisps, Mi-Tierra, Hispanic Portfolio, Hot Sauce) within the Small Format Channels of Business: Convenience Stores, Drug, and Grocery Suppliers. You will be responsible for achieving sales targets and strategic objectives, ensuring alignment with overall company goals. Cultivating strong relationships with the internal Barcel Sales Team will be essential, as you will spearhead negotiations and ensure alignment with the Barcel account strategic plan. Collaboration with key stakeholders across the company will also be crucial to guiding distributor partners who service these customers, fostering a unified approach. Additionally, you will analyze the business environment to develop annual strategic plans, acting as a key partner in joint business planning with customers.

Responsibilities

• Support National and Regional Key Account Managers with customer headquarters calls for the Barcel USA Emerging Brands Portfolio and Warehouse items.
• Coordinate the involvement of company personnel, including support and management resources, to meet account performance objectives and customer expectations.
• Meet assigned goals for profitable sales volume and strategic objectives across all brands and categories within designated accounts.
• Proactively assess, clarify, and validate customer needs on an ongoing basis.
• Lead solution development efforts that effectively address customer needs, coordinating with relevant company personnel as necessary.
• Deliver annual volume targets while managing trade spend and profit plans for the Emerging Brands Portfolio.
• Be the Subject Matter Expert on the Route to Market opportunities for the Emerging Brands Portfolio.
• Conduct ongoing analysis of business trends to identify gaps in planning and execution.
• Actively participate in the annual planning and forecasting process in collaboration with each channel of business that you support.
• Develop annual promotion plans in line with the Emerging Brands Trade Spending Plan, ensuring flawless execution through consistent customer engagement.
• Coordinate the effectiveness of customer Joint Business Planning processes, including assortment and segmentation (POG) reviews and scorecard sessions, utilizing fact-based selling.
• Represent the Emerging Brands Portfolio at Industry and Customer Trade Show Events.
• Perform other tasks as assigned by your supervisor.

Requirements

• Bachelor’s degree in business administration or marketing.
• Minimum 5-7 years of strategic sales support experience, preferably with a consumer-packaged goods organization.
• Proficient in IRI, Retail Link, and Nielsen data.
• Knowledgeable of Warehouse replenishment programs and supply chain requirements with 3rd party distributors.
• Frequently participated in successful strategic joint business planning sessions with major CPG retail accounts.
• Ability to create selling materials to communicate and execute promotions and other trade events ensuring effective ROI.
• Ability to educate and influence the internal selling organization with Barcel USA’s Emerging Brand Portfolio.
• Proven track record of effective trade expense management.
• Ability to create effective and dynamic presentations using Microsoft PowerPoint, Word, and Excel.

Schedule

Travel: 40%-50%