Zonal Sales Manager (B2C)

About the Role

Cars24 is building the future of mobility by making buying and selling used cars simpler, faster and more transparent. The company operates across a technology-led automotive ecosystem spanning customers, vehicle sourcing, inspection, procurement, inventory, retail and partner/dealer networks. As a Zonal Manager (ZM) you will own the performance of your assigned zone/territory and be responsible for driving business growth, team productivity, operational efficiency and customer/dealer experience.

Location: Bangalore, Karnataka • Function: Business / Sales & Operations • Experience: 5+ years • Employment Type: Full-time

Key Responsibilities

Business & Revenue Growth

• Own the overall business performance of the assigned zone.
• Drive daily, weekly and monthly business targets.
• Identify growth opportunities across markets, locations, customer segments and vehicle categories.
• Build and execute territory-level growth plans.
• Track business performance against targets and take corrective action quickly.
• Drive new initiatives and ensure successful execution at the ground level.

Team Leadership & People Management

• Build, manage and mentor a high-performing team.
• Set clear individual and team-level goals.
• Conduct regular performance reviews and identify productivity gaps.
• Coach Team Leads and frontline teams to improve conversion and output.
• Create a performance-oriented culture with strong ownership and accountability.
• Identify high performers and build a strong leadership pipeline.
• Address underperformance through structured action plans.

Sales & Conversion

• Own the complete sales funnel and improve conversion at every stage.
• Analyse lead generation, customer connects, inspections, negotiations, approvals, tokens and closures.
• Identify leakage points and implement corrective actions.
• Improve team productivity through structured reviews, call monitoring and performance coaching.
• Ensure strong execution of daily business plans.

Procurement & Supply

• Drive quality vehicle sourcing and procurement within the zone.
• Improve inspection-to-procurement and procurement-to-stock-in conversion.
• Monitor vehicle quality, pricing, acceptance and buying trends.
• Work closely with pricing and procurement teams to improve competitiveness while maintaining business quality.
• Identify gaps in sourcing, dealer participation and vehicle availability.
• Build a healthy and sustainable supply pipeline.

Dealer / Partner Management

• Build strong relationships with dealers and key business partners.
• Improve dealer engagement, transactions and repeat business.
• Identify dealer-level performance gaps and create targeted action plans.
• Resolve escalations and operational bottlenecks with the right internal stakeholders.
• Improve dealer experience and reduce avoidable escalations.

Data & Performance Management

• Use data to understand business performance rather than relying only on assumptions.
• Track key metrics on a daily and weekly basis.
• Analyse trends by location, team, product, vehicle category, price/ASP bucket and conversion stage.
• Identify the root cause behind performance gaps.
• Translate analysis into clear action plans with owners and timelines.
• Build a culture where teams use data to make decisions.

Operational Excellence

• Ensure smooth execution across the assigned territory.
• Identify process bottlenecks and eliminate operational inefficiencies.
• Improve turnaround times and adherence to defined processes.
• Ensu