YouTube Video Producer

Duties

• Ideate, shoot, produce, and edit high-performing YouTube-first videos that highlight NASCAR drivers, culture, stories, and events.
• Execute full-cycle production — ideation, scripting, field production, camera operation, audio capture, editing, and finishing.
• Create both long-form and short-form content (episodic, documentary-style, behind-the-scenes, challenge formats, personality-driven content, etc.).
• Apply YouTube-native best practices, including packaging, thumbnails, pacing, retention strategies, end screens, playlists, and metadata optimization.
• Experiment with new formats and storytelling techniques tailored to YouTube audiences.
• Collaborate across NASCAR's social, marketing, editorial, and production teams to plan shoots and capture content at races, events, and off-track features.
• Travel to races/events to film dynamic content that authentically brings the NASCAR experience to life.
• Manage multiple concurrent projects while ensuring high production quality, on-time delivery, and creative alignment with NASCAR's brand voice.
• Stay current on digital trends, YouTube platform updates, and audience behaviors to help evolve NASCAR's overall video strategy.

Requirements

• Bachelor’s degree or equivalent experience.
• 4+ years of hands-on digital video production experience with at least 1–2 years specifically producing content for YouTube.
• Advanced technical proficiency in: Adobe Premiere Pro (primary), Final Cut Pro or equivalent NLE, camera operation, lighting, and audio equipment.
• A strong understanding of YouTube analytics, retention curves, packaging strategy, and audience development.
• Ability to independently manage shoots, solve production challenges, and execute high-quality edits under tight deadlines.
• Exceptional time-management skills and the ability to thrive in a fast-paced production environment.
• Familiarity with the sports industry — motorsports preferred.
• A portfolio demonstrating at least two YouTube videos you personally shot and edited (required).

Qualifications

• Passionate about NASCAR and its growth.
• Strong storytelling and creativity skills.
• Experience working with a variety of content types and formats.
• Ability to work independently and collaboratively.
• Understanding of digital trends and platform updates.

Skills

• Adobe Premiere Pro
• Final Cut Pro or equivalent NLE
• Camera operation, lighting, and audio equipment

Benefits

• Competitive salary
• Solid benefits package focused on wellness
• Opportunities for personal and professional growth

Pay

• Salary details TBD

Schedule

• Travel: 30%, including weekends during race seasons.