YouTube Creative Producer

About the role

WeTheHobby is a fast-growing sports-card and collectibles company built around live entertainment, community and the biggest moments in the hobby. Headquartered in Rochester, NY, the company values creativity, diversity, innovation, dedication, and community. The work environment includes a modern office setting, strong growth opportunities, flexible working hours, a lively atmosphere, a team that cares about one another, and a welcoming and inclusive culture. Since its inception in 2021, WeTheHobby has grown dramatically (and profitably) with over 250 full-time staff and 250,000+ followers across social and marketplace channels, operating at the intersection of entertainment, sports, and eCommerce to revolutionize how fans engage with sports cards.

Responsibilities

• Plan and produce YouTube videos from initial concept through filming, editing, packaging and final publishing.
• Edit high-quality long-form content using Adobe Premiere Pro or comparable professional editing software.
• Edit short-form content and identify strong clips, hooks and standalone moments within long-form footage.
• Develop compelling video concepts, titles, thumbnails, hooks, opening sequences and story angles.
• Create professional thumbnails and supporting graphics using Adobe Photoshop or comparable design software.
• Use storytelling, pacing, sound design and visual editing techniques that keep viewers engaged.
• Help improve the production value of podcasts, product reviews, original videos and card-show content.
• Support The Hobby Never Sleeps through episode planning, recording, editing, publishing, promotion and clip development.
• Identify timely topics, guests and storylines across sports, collecting, product releases and hobby news.
• Work with WeTheHobby's on-air personalities to strengthen their stories, perspectives and on-camera performance.
• Build and manage a consistent YouTube production calendar aligned with releases, events and company priorities.
• Analyze YouTube Studio data, including click-through rate, audience retention, watch time, subscriber growth and returning viewers.
• Apply performance findings to improve future concepts, formats, hooks, titles, thumbnails, pacing and publishing decisions.
• Repurpose appropriate content across Instagram, TikTok and other platforms while tailoring it to each audience.
• Maintain WeTheHobby's voice, visual standards and brand reputation across every published asset.

Requirements

• Demonstrated experience creating, editing or growing YouTube content across long-form and short-form formats.
• Strong working knowledge of Adobe Premiere Pro or comparable editing software.
• Ability to create professional thumbnails and graphics in Adobe Photoshop or comparable design software.
• Strong understanding of YouTube's long-form and short-form algorithms, audience retention, click-through rate, watch time and overall content performance.
• Strong storytelling instincts and the ability to turn raw footage into a clear, entertaining and complete story.
• Strong knowledge of sports, athletes and current sports storylines.
• Sports-card and hobby knowledge is preferred, but can be taught to the right candidate.
• Ability to research unfamiliar topics quickly and understand what will make them valuable to the audience.
• A track record of contributing original video concepts, repeatable series ideas and creative solutions.
• Self-motivated, collaborative, receptive to feedback and accountable for the quality, consistency and performance of the work.

Benefits

• Modern office setting
• Strong growth opportunities
• Flexible working hours
• Lively atmosphere
• Team that cares about one another
• Welcoming and inclusive culture

Pay

The salary range for this position is $78k‑$95k.

Schedule

Schedule: Monday‑Friday daytime, with occasional nights and weekends as applicable.