YouTube Production Manager

This position elevates brand reputation, strengthens enterprise messaging, and expands audience engagement through compelling external video content across YouTube and social media platforms. The role leads a high-performing team and owns the YouTube video production strategy, including the channel's visual identity, content direction, and overall audience experience. The person drives storytelling excellence, creative execution, and content performance to deliver measurable business impact and deepen engagement with external audiences. The role partners across communications, digital, creative, and business teams to align video content investments with enterprise priorities and brand objectives.

This is a hybrid role based at 550 South Tryon Street, Charlotte, NC.

Responsibilities

• Develop external video strategies aligned with enterprise messaging priorities
• Expand audience engagement through audience-informed content planning
• Guide narrative development that strengthens brand trust and relevance
• Define and maintain YouTube channel identity and content standards
• Lead content delivery operations that drive quality and business impact
• Partner with leaders to align content initiatives with priorities
• Shape innovative content concepts that increase audience engagement
• Refine content strategy through analytics and audience insights
• Identify emerging content opportunities that support channel growth

Requirements

• 5+ years of Marketing, Digital Marketing, Digital Platforms, Social Media, or E-business experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 2+ years of Leadership experience
• Ability to travel up to 15% of the time

Qualifications

• Experience developing external video strategies aligned with enterprise messaging priorities
• Experience growing audience engagement through analytics-driven content planning efforts
• Experience leading brand storytelling initiatives that strengthen reputation and trust
• Experience managing YouTube content strategy, channel identity, and audience growth
• Experience partnering with business leaders on strategic communications initiatives
• Experience optimizing content performance through audience insights and measurement data

Pay

$100,000 to $163,000