YouTube Partner

About TikTal

At TikTal, we drive sustainable growth through innovation, collaboration, and strategic execution. Our mission is to deliver impactful creator-driven campaigns, strengthen partnerships, expand market presence, innovate with new services and digital solutions, and foster a resilient, motivated, and high-performing team. We are transitioning to a platform-agnostic approach, scaling globally, and focusing on data-driven, performance-oriented results.

About The Role

As a YouTube Partner, you will be instrumental in bridging the gap between creators and brands. You will leverage your expertise in YouTube's ecosystem to design and execute high-impact video campaigns. This role requires a deep understanding of YouTube products, complex campaign workflows, and the ability to manage multifaceted client relationships. You will be the primary point of contact for strategic guidance, performance optimization, and long-term account growth.

Responsibilities

• Campaign Strategy & Execution: Lead the end-to-end management of YouTube video campaigns, from conceptualization to launch and post-campaign analysis. Develop comprehensive media plans that align with client KPIs, utilizing YouTube's ad products (e.g., In-Stream, Discovery, Shorts) effectively. Collaborate with internal creative and production teams to ensure campaign assets meet platform best practices and brand guidelines. Manage campaign timelines, ensuring all deliverables (pre-roll, mid-roll, end-cards) are executed on schedule. Troubleshoot campaign performance issues proactively, providing data-backed recommendations for optimization. Oversee budget pacing and allocation to ensure campaigns deliver results within client-specified parameters. Manage influencer identification and outreach for creator-led YouTube campaigns.
• Account Management & Client Relations: Serve as the trusted advisor for clients, providing ongoing strategic consultation on YouTube trends, algorithm changes, and best practices. Conduct regular business reviews (QBRs) to present campaign results, insights, and forward-looking growth strategies. Nurture long-term partnerships by demonstrating consistent ROI and uncovering opportunities for upselling and renewal. Manage expectations regarding campaign outcomes, platform limitations, and creative feasibility. Maintain high-level communication with stakeholders, ensuring transparency throughout the campaign lifecycle. Act as the internal advocate for the client, bridging the gap between client feedback and internal execution teams.
• Data, Insights & Reporting: Analyze campaign performance data to identify key success metrics, audience engagement trends, and areas for improvement. Create detailed, actionable reports that translate raw data into clear, strategic insights for clients. Maintain up-to-date knowledge of YouTube platform updates, beta features, and industry benchmarks. Utilize internal project management tools (e.g., HubSpot) to track all activities, client communications, and campaign status. Benchmark campaign performance against industry standards to provide competitive analysis for clients.
• Workflow Optimization: Continuously refine and improve internal campaign workflows to increase efficiency and maintain high-quality standards. Provide feedback on internal processes, contributing to the development of new service offerings and operational improvements. Develop documentation and best practice playbooks for YouTube-specific workflows.

Qualifications

• 5+ years of experience in digital advertising, specifically focused on YouTube campaign management.
• In-depth knowledge of the YouTube ecosystem, including YouTube Studio, Creator Studio, and ad tech stacks.
• Proven track record of managing multi-channel digital campaigns with substantial budgets.
• Strong analytical skills with proficiency in data visualization and reporting tools.
• Exceptional communication and relationship-building skills.
• Ability to thrive in a fast-paced, dynamic environment with competing priorities.
• Proficiency in project management and CRM tools.

Benefits

• Competitive compensation and performance-based bonuses.
• Flexible work-from-home policy.
• Professional development budget for ongoing learning and certifications.
• Collaborative, high-growth company culture with international opportunities.