YouTube Packaging Strategist

Responsibilities

• Define thumbnail and packaging strategy in collaboration with Zack.
• Craft titles and thumbnails that grab attention without being clickbait.
• Set up and manage A/B/C testing cycles for each video launch.
• Review analytics data, identify winning designs, and repeat test cycles to maximize CTR.
• Ensure all thumbnails and packaging assets are delivered on time.
• Maintain alignment with Zack D. Films’ brand identity while pushing creative boundaries.

Qualifications

• Superb project management skills to ensure timeliness of deliverables.
• Strong eye for design and ability to collaborate with top-tier designers.
• Deep knowledge of YouTube analytics, testing, and optimization strategies.
• Demonstrated experience in YouTube packaging design and optimization.
• Knowledge of YouTube inside and out.
• Experience working with top 50 YouTube channels for 3+ years in growth or strategy.
• Ability to articulate and evolve Zack D. Films’ brand identity.
• Comfort with ambiguity and rapid changes in direction.
• Proven track record of driving CTR growth through packaging.