Worldwide Business Personal Systems Marketing, Commercial Software & Solutions Lead

About the role

We are seeking an experienced B2B Software Marketer to lead end-to-end performance marketing planning and execution for our Commercial Software and Solutions.

Responsibilities

• Translate complex platform and partner capabilities into clear, buyer-relevant value propositions, and mid-to-lower funnel demand programs that help create preference, generate MGOs, and support pipeline growth.
• Work cross-functionally with fellow marketers and agency teams who manage BPS portfolios to develop strategies and performance marketing plans and assets promoting the product ecosystem as well as product management, sales, channel marketing, and regional market teams to ensure our solutions meet customer needs.
• Define the performance marketing plan, value story, and reasons to believe for our software and solutions with a clear focus on ITDM and IT manager needs.
• Connect these solutions into the broader portfolio across PCs, peripherals, displays, docks, and software so customers understand how the ecosystem works together.
• Engage with partners, Microsoft, and alliance teams to align messaging, joint value propositions, launch moments, and market readiness.
• Manage readiness for key feature releases and launch moments, including positioning, asset deliverables, activation planning, stakeholder coordination, and milestone management.
• Deliver market-ready toolkits, including messaging frameworks, content assets, social assets, activation kits, and sales/channel enablement inputs that help markets execute quickly and generate MGOs.
• Collaborate with key stakeholders on behalf of WW Marketing for software and solutions, driving alignment across product marketing, creative agencies, market teams, and GTM stakeholders.
• Manage budget, alliance dollars, costs and project timelines.
• Key Deliverables:
  • Campaign planning and performance marketing execution and tracking.
  • Integrated demand programs (LinkedIn, events, content systems).
  • Launch playbooks for feature releases.
  • Ecosystem integration across portfolio campaigns.
  • Market activation kits (global → local execution).

Qualifications

• 8-12+ yrs. in B2B Software marketing (enterprise tech / platforms / SaaS preferred)
• Proven ability to turn complex product ecosystems into clear buyer narratives.
• Strong program management, cross-functional leadership experience.
• Experience working with ISVs, alliances, or platform ecosystems.
• Expertise in mid–lower funnel demand & assets working with creative agencies.
• Exceptional executive communication and storytelling.
• Able to analyze data and convert insights into marketing decisions and measurable impact.