Worldwide Business Personal Systems Marketing, Commercial Security Solutions Lead

Role Summary

We are seeking an experienced B2B marketing leader to define and drive security solution performance marketing planning and execution for one of HP’s commercial growth areas. This role requires a highly motivated self-starter who brings initiative, thrives with minimal oversight, and can operate effectively in a dynamic, fast-changing industry.

Key Deliverables

• Define HP’s commercial security performance marketing plans and drive execution and tracking.
• Help translate technical capabilities into business value, and competitive differentiation for ITDMs.
• Embed security across HP’s commercial portfolio and ecosystem so it becomes a clear, consistent reason to choose HP.
• Build security-led demand programs, including LinkedIn-first initiatives, RTBs, conversion assets tailored to decision-stage buyers.
• Drive collaboration across product marketing, GTM, comms, alliances, agencies, regional markets, sales/channel, and security teams to translate launches, feature releases, announcements into market-facing value stories & activation-ready assets/toolkits.
• Manage budget, alliance dollars, costs, and project timelines.

Qualifications

• 8–12+ years in B2B marketing (security, enterprise IT, or infrastructure).
• Strong ability to translate technical capabilities into clear business value.
• Experience in security positioning or enterprise risk narratives.
• Proven track record developing mid–lower funnel demand content working with creative agencies.
• Strong program management, cross-functional leadership skills.
• Exceptional executive communication and storytelling.
• Ability to analyze data and convert insights into marketing decisions and measurable impact.