WNBA and International Brand Strategist

About the role

Role is responsible for the coordination and support of WNBA, USAB, BAL and (as applicable) NBA Europe team brand identities (including logos, uniforms, game theater and courts), Identity Assurance, (LockerVision, LockerVision Acquisition when applicable) and Court Origins (WNBA) identity programs. In each instance the requirement of the role requires the project management of the timeline and ensuring the required constituents (teams, IP, comms etc.) are all held accountable for each deliverable. The role requires a cross functional mindset. Interaction with multiple departments to achieve group and department goals is paramount. Included in this is the on-going development of Nike/Puma uniform platforms (WNBA and USAB – Nike, BAL - Puma), development of growth league team brand development (BAL and NBAE) and scripting of WNBA uniform schedule and integration of annual anniversary celebrations. The role will support the execution of the auction and trading card businesses through planning and execution in partnership with WNBA Equipment Managers to ensure game worn products are secured and detailed embellishments are serviced. The role will report to the Sr. Director, On-Court & Brand Partnerships – Brand.

Responsibilities

• Ensure all team brands meet league standards, are implemented on time and upkeep is coordinated with IP team accordingly.
• Assist in the guidance of teams through commemorative logo concepts and long-term identity planning.
• Coordinate all WNBA, USAB, BAL and NBA Europe uniform, game theater and court matters related to concept, design, development, unveiling, marketing and distribution to teams ensuring all timelines and deliverables are met.
• Coordinate the LockerVision internal site ensuring