Brand Strategist

About Matrix Mktg Matrix MKTG is an award-winning agency known for shaping culturally relevant and engaging brand experiences. We partner with leading lifestyle brands to craft strategic campaigns that drive engagement, loyalty, and impact. Our work spans brand development, digital strategy, content creation, and experiential—bringing ideas to life through compelling storytelling and innovative activation execution. About The Role The Brand Strategist is responsible for developing and executing data-driven brand strategies for experiential activations and integrated marketing campaigns. This role plays a critical part in shaping brand positioning, storytelling, and customer engagement—driving brand loyalty, recognition, and resonance with target audiences across multiple channels. You’ll partner closely with creative, marketing, and client teams to bring insight-led strategies to life in a fast-paced, collaborative agency environment. Work Environment: Hybrid (Monday, Tuesday, & Wednesday in-office required) Operational Hours: Monday-Friday, 10am-6pm What You'll Do Develop and implement comprehensive brand strategies that align with business and client objectivesConduct market research to identify trends, customer insights, and competitive opportunitiesDefine brand positioning, value propositions, and messaging frameworksEnsure brand consistency across all channels, touchpoints, and activationsLead brand storytelling efforts, including brand voice, narrative, and experiential executionPerform brand audits, SWOT analyses, and performance evaluationsTrack and analyze KPIs to measure brand health, awareness, and impactTranslate data and insights into actionable recommendations and strategic directionCollaborate with creative teams to develop compelling visual assets and campaignsPresent strategies, insights, and performance reports to senior leadership and stakeholdersMonitor industry trends, consumer behavior, and emerging technologiesPartner cross-functionally with marketing, sales, product, and client teamsDevelop, maintain, and enforce brand guidelines and standards Qualifications Education Bachelor’s degree in one of the following (or related field): MarketingCommunicationsBusiness Administration Experience 5–7 years of experience in brand strategy, brand management, or marketing researchExperience working in a fast-paced, dynamic environment (agency experience preferred) Core Skills & Experience Brand Strategy & Development Proven ability to build and execute comprehensive brand strategiesStrong expertise in brand positioning, messaging, and storytellingSolid understanding of brand architecture and identity systems Market Research & Analytics Experience conducting qualitative and quantitative researchAbility to analyze customer sentiment, trends, and competitive landscapesFamiliarity with research methodologies such as surveys, focus groups, and competitive analysisProficiency in data analysis tools (Excel required; SPSS, Tableau a plus) Data-Driven Decision Making Ability to translate insights into actionable strategiesExperience tracking and reporting on brand KPIs and performance metrics Communication & Collaboration Excellent written, verbal, and presentation skillsAbility to clearly communicate complex ideas to internal and external stakeholdersStrong collaboration skills with creative, marketing, and client teams Project Management & Technical Skills Ability to manage multiple projects simultaneously and meet deadlinesProficiency in Microsoft Office Suite (Word, Excel, PowerPoint)Experience with CRM systems and marketing automation platforms is a plus The Pay Range For This Role Is 80,000 - 85,000 USD per year(Physical Office)