Wellness Advisor

About the role

Lunds & Byerly's, a leader in exceptional food and service, is seeking a Wellness Advisor to join our team. This role is a new category for us, where the Wellness Advisor acts as the in-store expert and brand ambassador for our guests and Lunds & Byerly's. The role involves assisting customers in making informed choices about vitamins, supplements, natural and organic products, health and wellness items, and specialty foods.

Responsibilities

• Proactively engage customers to understand wellness interests, recommending appropriate products and translating complex wellness concepts into approachable guidance.
• Support and educate customers within company and regulatory guidelines, focusing on guidance rather than diagnosing, treating, or prescribing health solutions.
• Create a welcoming environment that encourages exploration.
• Plan, host, and support in-store education including sampling, vendor demonstration, and events.
• Partner with vendors and internal teams on events and product storytelling.
• Represent Lunds & Byerly's as a trusted resource in-store and in the community.
• Conduct one-on-one wellness consultations to understand each customer's health goals, lifestyle, and dietary preferences, and recommend suitable supplements, functional beverages, and natural beauty products.
• Maintain awareness of ingredient interactions, contraindications, and quality certifications (e.g., NSF, USP, non-GMO, organic) to provide accurate and responsible product guidance.
• Stay up to date on health, wellness, and lifestyle products including, but not limited to, supplements, adaptogens, functional beverages, natural beauty products, natural health products as well as emerging industry trends.
• Complete required product and vendor training (e.g., supplement lines, adaptogen education, functional beverage tastings) to maintain expert-level category knowledge.
• Research emerging wellness trends (e.g., adaptogens, functional mushrooms, clean beauty, nootropics) and conduct competitive shopping to recommend new items for assortment consideration.
• Serve as a resource for store associates by sharing wellness product information, appropriate usage guidance, ingredient awareness, and reliable sources for product and ingredient information.
• Maintain current knowledge of wellness products, ingredients, labels, certifications, expiration dating, and emerging product information through vendor resources, training materials, and industry sources.
• Execute merchandising plans and maintain standards.
• Provide feedback on placement and customer flow.
• Aid in new items and seasonal transitions.
• Execute planograms accurately, ensuring correct signage, pricing, and product placement within the wellness set.
• Conduct regular cycle counts, monitor product dating, and rotate stock to minimize shrink and maintain freshness standards.
• Communicate out-of-stocks, slow-moving items, and assortment gaps to the Sr Category Manager, Center Store in a timely manner.
• Execute accurate pricing, shelf tags/signage, product rotation, and date-code checks to support price integrity, freshness, and inventory accuracy.
• Maintain clean, organized, and safe wellness merchandising areas; report safety hazards or operational concerns to store leadership.
• Support accurate receiving, ordering communication, replenishment, and inventory practices that help maintain proper product quantities and reduce waste.
• Support sales growth through strong customer engagement.
• Maintain awareness of sales goals, margin expectations and shrink prevention.
• Increase basket size through product recommendations and complimentary products.
• Track department sales metrics (e.g., units per transaction, category sales trends) to identify opportunities for improvement.
• Support promotional planning and execution for wellness events, seasonal campaigns, and vendor demo days to drive customer traffic and sales.
• Show basic financial acumen.

Requirements

• High school diploma or equivalent experience.
• Prior completion of vendor- or brand-sponsored product certification programs (e.g., supplement line or adaptogen certifications).
• Knowledge of wellness and natural foods benefits, products, and trends.
• 1–2 years of retail customer service experience, with at least 6 months to 1 year specifically in health/wellness, natural foods, supplements, or specialty grocery retail.
• Strong customer service/hospitality and communication skills.
• Ability to explain wellness concepts clearly.
• Passion for natural living.
• Ability to work independently and as part of a team.
• Strong organizational skills.
• Basic computer skills.
• Ability to read, write, speak and comprehend English.

Qualifications

• Preferred: Certified Nutrition Specialist (CNS), Certified Health Coach (e.g., from IIN, ACE, or NASM), Certified Herbalist, or similar wellness/nutrition credential.

Skills

• Customer service/hospitality and communication skills.
• Ability to explain wellness concepts clearly.
• Passion for natural living.
• Ability to work independently and as part of a team.
• Strong organizational skills.
• Basic computer skills.
• Ability to read, write, speak and comprehend English.

Benefits

This position is eligible for a comprehensive benefits package designed to support the physical, mental, and financial well-being of our team members. Our benefits include competitive medical, dental, and vision coverage, along with various health spending and savings accounts. We provide supplemental free on-demand healthcare and generous paid time off. Additionally, team members can take advantage of 401(k) matching and other value-added benefits focused on overall health and wellness.

Pay

The competitive salary range of $61,000 - $83,000/year reflects our desire to attract top talent who exemplify our core values of integrity, teamwork, and innovation.

Schedule

Full Time