Wellbeing Engagement Manager (SMB)

About the role

This is a Remote – US position open to candidates located anywhere in the United States. You will join the Wellbeing Engagement Regional team as a high‑impact, strategic, and autonomous lead for the Small and Medium‑sized Business (SMB) segment, reporting directly to the Wellbeing Engagement Director. Serving as the primary Wellbeing Engagement point of contact across an SMB portfolio of 1,000+ client accounts, you will design, test, and deploy scalable one‑to‑many engagement strategies, programmatic playbooks, and automated journeys to drive paid subscriber growth and employee activation. Acting as an intrapreneurial driver, you will experiment with scalable engagement mechanisms, interpret complex usage data, and collaborate with SMB Senior Leadership, Sales, Client Success, and other internal stakeholders.

Responsibilities

• Own the holistic Wellbeing Engagement strategy across 1,000+ SMB accounts, deploying scalable one‑to‑many strategies such as digital campaigns, webinars, self‑service communications toolkits, and automated nurture sequences.
• Analyze and synthesize quantitative and qualitative data (Looker, campaign engagement, webinar metrics) to craft compelling data stories that reveal behavioral trends and inform future investments.
• Proactively conceive, execute, and iterate on pilot initiatives, digital engagement journeys, and relaunch playbooks across different client cohorts.
• Serve as the single point of contact and subject matter expert on Wellbeing Engagement for SMB Senior Leadership, Sales leads, Client Success leads, and cross‑functional teams.
• Partner with CX and Digital Solutions teams to integrate engagement touchpoints into self‑service support and digital onboarding flows.
• Design self‑service engagement toolkits, automated communication kits, and webinar narratives to empower HR administrators to drive internal wellness adoption autonomously.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues, bringing wellbeing to the forefront of work and creating a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work‑life wellness.

Requirements

• At least 3‑5+ years of experience in B2B2C marketing, account management, customer success, or scalable growth strategy, preferably within SaaS, Corporate Wellness, or HR Tech.
• Expertise in building B2B2C communication journeys, digital nurture campaigns, and self‑service enablement toolkits.
• Advanced proficiency in business analytics platforms (e.g., Looker, Metabase, Tableau) with a proven ability to extract behavioral insights and build data‑backed strategic decks.
• Familiarity with CRM systems (Salesforce), marketing automation tools (SFMC), project management software (JIRA), and presentation