Website UX/UI Manager

About the role

The TP-Link, Tapo, and Kasa official websites are core to customer education, product conversion, and global brand credibility. Today’s team structure does not allow us to maintain high UX quality or manage large-scale redesign projects with agencies. For this role, we are looking for a true UI/UX web designer who can own website experience improvements, including user journey, information architecture, wireframing, prototyping, visual design, and working closely with developers to improve the overall website experience.

Responsibilities

• Lead the end-to-end UX/UI quality of TP-Link, Tapo, and Kasa websites by defining page layouts, interaction patterns, navigation structures, and ensuring consistency across sites.
• Produce wireframes, prototypes, and UX specifications that guide development teams on visual and functional requirements.
• Lead large-scale website redesign projects, including scope, IA, UX strategy, and rollout.
• Review and approve agency deliverables to ensure they meet brand standards, usability principles, and business objectives.
• Ensure brand consistency by enforcing visual guidelines, tone-of-voice standards, component usage, and content structure across all web pages.
• Oversee website content updates (product pages, campaigns, landing pages, support content).
• Conduct UX audits, user behavior tracking, and analytics to identify friction points and opportunities for improvement.
• Maintain and evolve internal documentation, including UX guidelines, component usage rules, content governance standards, and workflows.

Qualifications

• Bachelor’s Degree in a design-related field (UX/UI, HCI, Digital Media, Information Systems, or equivalent practical experience).
• 4–7+ years experience in web UX/UI or digital content management.
• Portfolio required showcasing high-quality desktop and mobile web experiences, including examples of redesign projects, landing pages, UX improvements, and visual design systems.
• Proven ability to manage and elevate large-scale, consumer-facing websites, including multi-brand ecosystems.
• Proven hands-on experience with major website redesign or rebuild projects.
• Demonstrated ability to deliver high-quality visual design with mastery of typography, layout, spacing, color systems, and modern interaction patterns.
• Deep understanding of mobile-first and responsive design, ensuring premium experience across screen sizes and devices.
• Ability to interpret web analytics and engagement metrics (GA4, funnels, CTR, scroll depth, behavior patterns) to inform UX and content decisions.
• Strong skills in Figma (wireframes, UX flows, design review).
• Strong experience working with external agencies (UX/design/dev).
• Strong CMS experience (WordPress, Drupal, Contentful, or similar).
• Strong writing/editing skills for customer-facing digital content.
• Able to manage complex multi-brand websites and multiple stakeholders.
• Strong project management and communication abilities.

Preferred Qualifications

• Experience in consumer electronics or tech brands.
• Basic understanding of HTML/CSS to evaluate feasibility.
• Familiarity with SEO fundamentals or web performance optimization.
• Experience with design systems or multi-brand web ecosystems.

Benefits

• Salary Range: $100K-$125K
• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Bi-annual reviews, and annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events