Web & UX Manager

About the role

We are looking for a Manager, Web & UX to join Netskope's Digital & Brand Studio to transform our digital footprint into a high-performance, conversion-driven revenue engine. The person in this role will own the global website vision, roadmap, and user experience, blending cutting-edge AI automation with modern web architecture to maximize pipeline growth. The ideal candidate will bring deep expertise in B2B web strategy, keen sense of good UX design, a builder’s mentality, and a data-driven approach to continuous experimentation and optimization.

Responsibilities

• AI-Native Execution: Actively embed AI tooling into every layer of web production from design ideas and image optimization to personalization, testing, content QA, and web operations. Eliminate manual work.
• LLM Visibility & Answer Engine Optimization: Build the site for how buyers research today. Structure content, schema, and information architecture so that Netskope gets cited—not just ranked—in AI-generated answers across LLMs.
• Demand Generation Engine: Spearhead the transition of our website from a simple digital footprint into a powerful, high-performance driver for pipeline growth through strategic content organization, conversion-centric UX, and premium user experiences.
• B2B Digital Experience: Own end-to-end UX for a complex, multi-audience B2B website. Define and own the website vision, roadmap, and prioritization framework aligned to company and go-to-market goals.
• Experimentation Mindset: Build and scale a rigorous experimentation program to improve conversion. Lead development of hypotheses, testing strategies, and measurement frameworks—forming hypotheses, running tests, and iterating fast.
• CMS and Infrastructure Management: Drive the strategic roadmap and deployment of a composable or headless CMS. Collaborate with Legal and IT to implement critical web technologies, including site resiliency, consent tracking, and AI-assisted site search.
• Design-to-Production Leadership: Work fluently in Figma as an active participant in the design process. Own relationships, output quality, and delivery velocity of external UX designers and web developers. Manage agency and contractor relationships to ensure deadlines and quality in a fast-paced environment.

Requirements

• 5+ years in B2B SaaS web strategy, management, or UX, with proven ownership of conversion-focused websites.
• Fluent in English with strong written and verbal communication skills.
• Proven track record leading major site redesigns, replatforming, or CMS migrations.
• Hands-on experience with modern composable or headless CMS platforms (e.g., Webflow).
• Fluent in leveraging AI tools to optimize web operations, eliminate manual bottlenecks, and speed up production workflows.
• Solid understanding of Answer Engine Optimization (schema, entity-based content, crawlability) to drive visibility in AI search results (experience with tools like Profound is a plus).
• Fluent in Figma for prototyping, annotating, and managing seamless design-to-development handoffs.
• Strong discipline in running structured A/B and multivariate testing programs, combined with fluency in analytics tools (GA4, Looker).
• Skilled in cross-functional marketing collaboration, agency/vendor management, budget forecasting, and building scalable component systems.
• Bachelor’s degree in Marketing or communications-related field, or equivalent work experience.

Pay

Salary range: $72,500—$147,000 USD. This is a national range for candidates in California, Colorado, Illinois, Maryland, New York, Washington, and other states. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, location, and market conditions.

For all sales roles, the posted salary range is the On Target Earnings (OTE) range, which is the sum of base salary and target commission at 100% goal achievement. In addition to salary, candidates may be eligible for other forms of compensation such as participation in a bonus plan (for non-sales roles) and a stock award program. Candidates may also be eligible for a comprehensive health plan and other benefits.