Website UI/UX Designer

About the role

We are building a generational brand with World - one of the leading projects in the age of AI. We’re not just aiming to join the ranks of iconic tech companies; we’re building something the world hasn’t seen before. That’s why we’re looking for someone who not only brings deep experience but is excited to help invent a new kind of design practice, without a blueprint. Someone ready to shape what a brand like this can become.

This role reports to the Head of Brand Design and collaborates frequently with the Global Web Content Lead. Based in San Francisco, in-office minimum 4 days per week.

What You'll Do

• Design and evolve multiple high-traffic websites across the World, World Foundation and Tools for Humanity brands - designing website UI/UX and interaction design end-to-end.
• Create wireframes, user flows, prototypes and high-fidelity designs that deliver clear, intuitive and engaging web experiences.
• Collaborate closely with marketing, content and brand teams to translate messaging into effective user journeys and digital experiences.
• Partner closely with developers to bring designs to life - from concept through handoff to QA - ensuring pixel-perfect execution and high performance.
• Apply strong UX thinking to simplify complex concepts (e.g., identity, crypto, AI) into approachable, human-centered interfaces.
• Contribute to design systems and patterns that ensure consistency and scalability across web and, occasionally, product surfaces.
• Use data and insights (analytics, user behavior, A/B testing) to iterate on designs and continuously improve performance and usability.
• Ensure all work meets a high craft standard - balancing visual design, interaction quality and usability across every touchpoint.
• Manage multiple workstreams simultaneously, moving quickly from concept to launch while maintaining attention to detail.
• Help define and evolve how UI/UX design operates within the marketing department - bringing structure, taste and speed to an emerging design practice.

About You

• 5–7+ years of experience in website UI/UX design, with a strong portfolio showcasing both strategic thinking and high-quality execution.
• Proven experience designing high-traffic websites, with a deep understanding of responsive design, interaction patterns and usability best practices.
• Strong visual design skills with a high craft standard - attention to typography, layout, spacing, and interaction details.
• Experience working across both marketing and product surfaces, with the ability to flex between brand expression and functional UX.
• Expert in Figma and modern AI-assisted design workflows, including rapid prototyping, design system generation, content generation, and Figma-to-code pipelines.
• A passionate self-starter with an “afterburner on” approach - ready to jump in, solve problems and push projects forward in a fast-paced environment.
• Extremely comfortable collaborating with developers and understanding technical constraints to ensure smooth implementation.
• Data-first mindset, with experience using analytics and user insights to guide design decisions.
• Hightly organized, resourceful and adaptable - able to manage multiple priorities in a fast-paced environment.
• Radical end-to-end ownership: you take initiative, drive progress and get things done.

Bonus skills

• Mobile UI/UX design
• Product design
• Motion design
• Front-end development (HTML/CSS)
• SEO