Website Editor

About the Team

At LNP Media Group, our work is rooted in service to our community. As a nonprofit media organization, we are dedicated to delivering trusted journalism, meaningful storytelling, and essential information that helps our community stay informed, engaged, and connected. Our mission-driven approach ensures that our reporting and services strengthen civic life and support the long-term vitality of Lancaster County. We believe great work happens when talented people feel supported, respected, and empowered. Our culture values collaboration, accountability, curiosity, and innovation. We encourage employees to bring their ideas, perspectives, and passion to the table as we continue to evolve in a rapidly changing media landscape. At LNP Media Group, every role contributes to our shared purpose – to serve the community through impactful journalism and responsible stewardship of a trusted local institution.

About the Role

The website editor, working under the digital production team leader, is the gatekeeper for information presented to LancasterOnline’s digital audience and plays a key part in the newsroom’s goal to increase digital subscriptions and offer valuable content to retain our readership.

Responsibilities

• Manage and execute site layout for LancasterOnline
• Write and optimize headlines with strong news judgment
• Apply SEO best practices to maximize digital reach
• Perform story editing for clarity, accuracy, and engagement
• Aggregate content from internal and external sources
• Generate original and digital-first content
• Create shell posts for breaking news and support rapid publishing
• Collaborate with reporters to break news effectively online
• Identify and coordinate video and photo opportunities
• Make decisions on story placement and prioritization
• Deploy content across push alerts, newsletters, and social media
• Identify opportunities to repackage existing content for digital audiences
• Monitor wire services and competitor outlets for relevant news
• Ensure content is relevant and engaging for a Lancaster County audience
• Maintain clear and consistent communication with:
  • Digital team
  • Copy desk
  • Reporters
  • Editors
• Exercise honesty, integrity, and respect with all clients and co-workers
• Preserve confidentiality of all business information and data
• Maintain a professional appearance and demeanor
• Demonstrate a positive attitude and communicate effectively
• Work with accuracy, efficiency, and attention to detail
• Respect the work environment and keep it as environmentally friendly as possible
• Exercise initiative to learn new skills and tasks and to help co-workers when possible
• Perform other related duties, special projects, and functions as required

Requirements

• Bachelor’s degree from an accredited college in Journalism, English, communications, or related field
• Proven knowledge and experience working with current media creation tools and contemporary newsroom systems, producing digital and print content (preferred)
• Exceptional written and verbal communication skills, including the ability to adapt messaging across platforms, collaborate effectively, provide constructive feedback, and communicate clearly and accurately under pressure

Skills

• Demonstrates strong instinct for timely, relevant content and makes sound decisions on story placement, prioritization, and framing
• Creates and packages content with a digital-first mindset, prioritizing engagement, retention, and relevance to the target audience
• Applies SEO best practices and uses data/analytics to drive traffic, subscriptions, and content effectiveness
• Crafts clear, compelling headlines and adapts content for web, social, push alerts, and newsletters
• Operates effectively in fast-paced environments while maintaining high standards of accuracy and quality
• Works cross-functionally with reporters, editors, and production teams, ensuring clear and consistent communication
• Utilizes CMS and digital tools effectively and quickly adapts to new technologies and evolving digital trends
• May be required to meet AP writing style, depending on the publication
• Solid understanding of news writing, journalistic ethics, and story structure
• Team player who enjoys a fast-paced work environment
• Proficiency in a content management system (CMS) for publishing and editing digital content
• Working knowledge of SEO tools and best practices (including keyword optimization, metadata, and headline structure)
• Experience with digital publishing platforms such as web, newsletters, and push notifications
• Familiarity with social media management tools and platform-specific requirements
• Basic understanding of web analytics (e.g., Google Analytics) to monitor performance
• Proficiency in Microsoft Office or Google Workspace
• Foundational skills in image selection/editing and multimedia integration
• Ability to work within breaking news workflows and manage real-time content updates

Physical Requirements

• Ability to sit, stand, walk, and use standard office equipment as needed to perform job duties

Work Environment

Professional office environment using standard office equipment such as computers, phones, and copiers.