Web Editor

Primary Responsibilities

• Create, edit, proofread, and publish web content while maintaining brand voice and editorial standards.
• Including Buying Guides, SEO Text, on-site How-To Articles, and Product Enhanced Content.
• Proof and publish website content updates.
• Proof Private Label packaging.
• Ensure web content is accurate, current, accessible, and optimized for user experience.
• Proof and audit all website tagging to ensure accurate analytics.
• Utilize AI-powered tools to enhance content creation, editing, and workflow efficiency.
• Monitor AI-generated content for quality, accuracy, compliance, and brand consistency.
• Analyze website performance and provide recommendations on improvements for SEO and AEO.
• Align web content strategies with business objectives and customer needs.
• Analytical research and categorization of best practices within core competencies to develop and maintain our ideal standards.
• Translate business requirements into effective digital content solutions and test and prove effectiveness from analytics while iterating on strategic improvements.

Skills/Requirements

• Bachelor's degree in English, Journalism, Marketing, Business, or related field is preferred.
• Experience using AI tools for content creation, optimization, or workflow automation.
• Understanding of SEO and AEO best practices and content strategy.
• Proficiency with web analytics platforms.
• Strong writing, editing, and proofreading skills.
• Excellent analytical and problem-solving abilities.
• Must be detail oriented.
• Must be able to work both independently and on a team.
• Must be able to set priorities and hit strict deadlines.
• Must be willing to work overtime & occasional weekends.
• Must be proficient with Microsoft Excel, Word, Outlook.
• Must be willing to relocate to Eau Claire, WI.
• Must be available to work 40 hours/week, plus overtime as needed.
• Must have a positive attitude.