Website Conversions Specialist

The Role

As the sole CROer based in the Austin office, you will be a very important player in our American office. Candidates must have a high level of organization and communication skills, with experience of collaboration across time zones a benefit.

Responsibilities

• Take ownership of a number of landing pages that generate $100,000s of monthly revenue.
• Maintain a pipeline of test ideas, and prioritize accordingly using the MVF prioritization scoring system, supported by quantitative and qualitative data.
• Create data-driven hypotheses for each test that you set live, explaining what problems are being addressed and why the solution should work.
• Follow the CRO methodology, which includes: Insights, Ideas, Prioritisation, Creative, Experiments, Conclusions.
• Diagnose and analyse key conversion blockers across our websites using data from multiple sources, including Google Analytics, Hotjar, Optimizely and others.
• Document results and share learnings with the CRO team and the wider business.
• Work closely with the marketing operations and sales teams to ensure our user journeys are up to date and build landing pages for new campaign launches.
• Consult with stakeholders from sales, marketing, UX, tech, strategy and contact centre to solve business problems involving our user journeys.
• Collaborate with Tech and Product to deliver and implement more complex test ideas.
• Utilise LLMs and AI within experimentation design.

Qualifications

• Has a strong understanding of hypothesis generation and the testing cycle in similar CRO programmes.
• Uses data, statistics and numbers to spot trends and help solve problems.
• Experience with GA4 is a strong bonus.
• Is comfortable communicating and collaborating with teams working in UK time zone.
• Is meticulous and has strong attention to detail, whether that’s with page design, data or content copywriting.
• Is efficient and committed to delivering tasks on time by being proactive and showing initiative.
• Has a working knowledge of LLMs like Claude, Gemini and Lovable, and has experience integrating this into their work.
• Enjoys collaborating with others to pitch in and problem solve, and can also confidently solve problems independently.
• Is eager to learn, try new things, be flexible and keen to develop.
• Naturally inquisitive and wants to understand not only how things work, but how they can be made better.
• Is motivated and passionate about driving commercial growth through experimentation and optimisation of our user journeys.
• Direct experience running A/B tests on pages with Optimizely or a similar tool.
• Experience in website design, user/customer experience, digital marketing or user psychology.
• Experience with WordPress, Optimizely, Microsoft Clarity, LogRocket, GA4 and Looker (or similar tools).

Benefits

• Summer Fridays
• Competitive holiday benefits - 25 days a year paid holiday, plus 8 bank holidays (increases 1 day a year up to 30 days)
• Hybrid working - 3 days a week in the office
• Closed for Christmas holidays - Extra days not taken from your annual holiday allowance
• Work from anywhere for 2 weeks a year
• Access to the full CXL suite of training minidegrees and training courses
• Benefits allowance for health, dental and vision coverage
• 401k match
• Parental leave policies
• Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families
• Family Forward support for our MVF parents and their mini-mes
• 2 charity days a year
• Free snacks and drinks when in the office