Web Strategist

About the role

This role is a strategy + analytics hybrid focused on improving end-to-end web performance across key digital touchpoints including search, service line pages, provider profiles, campaign landing pages, and booking journeys.

Responsibilities

• Partner with marketing, web operations, service lines, and analytics teams to improve digital experience
• Translate briefs into clear, actionable web and digital strategies
• Analyze dashboards and performance data to inform decision-making
• Identify opportunities to improve conversion, UX, and engagement
• Support service line redesign and smaller-scale web initiatives in the first 3–6 months
• Help shape digital presence and brand reputation across web channels
• Collaborate closely with analytics teams to drive continuous optimization

Requirements

3–5+ years of experience in web strategy, digital strategy, or agency-style consulting

• Strong understanding of SEO, paid media, and digital analytics
• Comfortable working in fast-paced, highly matrixed environments
• Strong problem solver with excellent organization and prioritization skills
• Able to influence stakeholders and communicate insights clearly

Qualifications

Earlier-career candidate with strong growth potential

Skills

None specifically listed

Benefits

Healthcare experience is a plus but not required

Tools You May Work With

• Workfront
• SEMrush
• Google Analytics
• Adobe Analytics
• Internal / enterprise web tools

Pay

N/A

Schedule

N/A