Web Strategist

About the role

The Web Strategist plays a pivotal role in advancing the digital presence and communications strategy of Fordham University. This position is responsible for constructing engaging visual web page layouts that are highly optimized for both Search Engine Optimization (SEO) and Generative Engine Optimization (GEO).

Responsibilities

• Constructs engaging, visually appealing, and user-centric web page layouts that align with modern design trends and accessibility standards.
• Buils wireframes and collaborates with the team’s web developer to build and test in our CMS.
• Develops and implements comprehensive SEO and GEO strategies to ensure university web pages rank highly on traditional search engines and AI-driven platforms.
• Works closely with the Senior Director of Online Engagement to develop on-demand training material for university web editors focusing on visual layout best practices, SEO strategies, and AI-driven search (GEO).
• Reviews web analytics, search performance (Google Search Console), SEO keyword rankings, and GEO visibility to provide metric reports to clients and adjust web strategies for optimal performance.
• Provides client support and training to faculty, staff, and students for CMS platforms (Terminalfour, Wordpress) and web-governance tools (SiteImprove, Brightedge), emphasizing content optimization.
• Serves as a project manager for web design and strategy initiatives, taking ownership throughout the full lifecycle of web layout projects.
• Provides technical support and guidance for various marketing technology (martech) platforms utilized by UMC, ensuring they integrate seamlessly with SEO/GEO goals.
• Serves as a lead with Search Engine Optimization best practices in various search tools.
• Assists the Communications team with WordPress support relating to best web practices and web accessibility.
• Liaises with the Creative Services team to select, crop, and resize images in Photoshop to enhance visual storytelling and overall page layout engagement.
• Remains abreast of the latest industry trends, tools, and best practices.

Qualifications

• B.A. or B.S. in Web Design, Digital Communications, Computer Science, Marketing, or a related field.
• Minimum of 2 years of experience in digital communications including website management, HTML, technical support, web analytics, and Photoshop.
• Proven experience in web strategy, constructing engaging visual web layouts, UI/UX principles, and modern digital design trends.
• Demonstrated expertise in Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) strategies and implementation.
• Experience with HTML, Content Management Systems (WordPress, Terminalfour), Photoshop, Web Analytics (Google Analytics, Google Search Console, Site Improve), and the Adobe Creative Suite.
• Experience with wireframing software like Figma or Adobe XD.
• Strong knowledge of ADA compliance and web accessibility standards.
• Excellent time management, organizational, communication, and teamwork skills to assist colleagues and the University community.
• Capacity to handle multiple responsibilities and prioritize projects to stay on top of workflow and strict deadlines.
• Strong interpersonal skills, work well with others, and communicate professionally.

Skills

• Proven experience in web strategy, constructing engaging visual web layouts, UI/UX principles, and modern digital design trends.
• Demonstrated expertise in Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) strategies and implementation.
• Experience with HTML, Content Management Systems (WordPress, Terminalfour), Photoshop, Web Analytics (Google Analytics, Google Search Console, Site Improve), and the Adobe Creative Suite.
• Experience with wireframing software like Figma or Adobe XD.
• Strong knowledge of ADA compliance and web accessibility standards.
• Excellent time management, organizational, communication, and teamwork skills to assist colleagues and the University community.
• Capacity to handle multiple responsibilities and prioritize projects to stay on top of workflow and strict deadlines.
• Strong interpersonal skills, work well with others, and communicate professionally.

Benefits

Salary is commensurate with qualifications, experience, and skills.

Pay

$60,000 - $72,450

Schedule

Hybrid