Web Production Manager, Berxi
Berkshire Hathaway Specialty Insurance · Boston, MA · 1 mo ago
Marketing$95k–$115k/yrFull-time
Job Opportunity
Responsibilities
- Execute and optimize marketing page experiences
- Build 5-8+ pages per month using WordPress (Gutenberg with a custom theme), working collaboratively with SMEs to execute and influence designs
- Implement SEO, UX, and conversion best practices directly in-page
- Execute QA across devices, browsers, and breakpoints
- Own marketing site performance and improvement
- Analyze engagement and conversion signals (scroll, clicks, drop-off, quote starts)
- Identify and fix issues related to layout, hierarchy, CTAs, and page structure, balancing UX, SEO, and conversion goals
- Drive measurable improvements in conversion and engagement metrics
- Manage technical site health
- Partner with web agency but own day-to-day site performance
- Monitor and improve: Page speed, Core Web Vitals, Responsiveness, Template behavior, Troubleshoot issues with internal team before escalating to development agency
- Increase technical leverage
- Solve simple front-end issues using HTML, CSS, and CMS capabilities
- Modify blocks and layouts without requiring web agency support when possible
- Improve page performance, structure, and usability through hands-on changes
- Improve systems, not just pages
- Identify ways to make page builds faster, more scalable, and more consistent
- Contribute to evolution of templates, components, and workflows
Qualifications, Skills and Experience
- 3-5 years’ experience in hands-on web execution roles (web ops, CMS management, digital experience)
- Strong experience building pages in WordPress or similar CMS
- Practical ability to troubleshoot and fix simple front-end issues using HTML/CSS
- Demonstrable understanding of UX and content hierarchy, responsive behavior, and accessibility basics
- Experience using analytics (GA4 or similar) to identify and act on performance issues
- Strong understanding of diagnostic web metrics and Core Web Vitals (CLS, LCP, INP, TTFB) and how they impact UX, SEO, and AI-driven discovery
- Self-starter who can take on responsibility and achieve goals independently
- Strong collaborator who can communicate across technical and non-technical teams
- Ability to work 4 days per week onsite in downtown Boston
Preferred Qualifications
- Bachelor’s degree in marketing, digital media, communications, e-commerce, information systems, web development, or a related field; equivalent experience considered
- Experience working at or managing a web agency
- Familiarity with tools like GTM, Clarity, Heap, GS
- Experience with CRO and experimentation
- Understanding of accessibility best practices and how to apply them
- Exposure to technical SEO and page performance optimization
- Experience in finance, insurance, or other regulated industries
Pay and Benefits
- The base salary range for this position is $95,000 to $115,000, along with annual bonus eligibility.
- Total compensation for a candidate is determined by their relevant skills, location, and experience.
- We value our teammates – both their capabilities and character – as demonstrated by our amazing culture.
- Note: Compensation will be commensurate with experience.