Jobs · Marketing · Massachusetts

Web Production Manager, Berxi

Berkshire Hathaway Specialty Insurance · Boston, MA · 1 mo ago
Marketing$95k–$115k/yrFull-time

Job Opportunity

Responsibilities

  • Execute and optimize marketing page experiences
  • Build 5-8+ pages per month using WordPress (Gutenberg with a custom theme), working collaboratively with SMEs to execute and influence designs
  • Implement SEO, UX, and conversion best practices directly in-page
  • Execute QA across devices, browsers, and breakpoints
  • Own marketing site performance and improvement
  • Analyze engagement and conversion signals (scroll, clicks, drop-off, quote starts)
  • Identify and fix issues related to layout, hierarchy, CTAs, and page structure, balancing UX, SEO, and conversion goals
  • Drive measurable improvements in conversion and engagement metrics
  • Manage technical site health
  • Partner with web agency but own day-to-day site performance
  • Monitor and improve: Page speed, Core Web Vitals, Responsiveness, Template behavior, Troubleshoot issues with internal team before escalating to development agency
  • Increase technical leverage
  • Solve simple front-end issues using HTML, CSS, and CMS capabilities
  • Modify blocks and layouts without requiring web agency support when possible
  • Improve page performance, structure, and usability through hands-on changes
  • Improve systems, not just pages
  • Identify ways to make page builds faster, more scalable, and more consistent
  • Contribute to evolution of templates, components, and workflows

Qualifications, Skills and Experience

  • 3-5 years’ experience in hands-on web execution roles (web ops, CMS management, digital experience)
  • Strong experience building pages in WordPress or similar CMS
  • Practical ability to troubleshoot and fix simple front-end issues using HTML/CSS
  • Demonstrable understanding of UX and content hierarchy, responsive behavior, and accessibility basics
  • Experience using analytics (GA4 or similar) to identify and act on performance issues
  • Strong understanding of diagnostic web metrics and Core Web Vitals (CLS, LCP, INP, TTFB) and how they impact UX, SEO, and AI-driven discovery
  • Self-starter who can take on responsibility and achieve goals independently
  • Strong collaborator who can communicate across technical and non-technical teams
  • Ability to work 4 days per week onsite in downtown Boston

Preferred Qualifications

  • Bachelor’s degree in marketing, digital media, communications, e-commerce, information systems, web development, or a related field; equivalent experience considered
  • Experience working at or managing a web agency
  • Familiarity with tools like GTM, Clarity, Heap, GS
  • Experience with CRO and experimentation
  • Understanding of accessibility best practices and how to apply them
  • Exposure to technical SEO and page performance optimization
  • Experience in finance, insurance, or other regulated industries

Pay and Benefits

  • The base salary range for this position is $95,000 to $115,000, along with annual bonus eligibility.
  • Total compensation for a candidate is determined by their relevant skills, location, and experience.
  • We value our teammates – both their capabilities and character – as demonstrated by our amazing culture.
  • Note: Compensation will be commensurate with experience.

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