Web Operations Lead
General Motors · Warren, MI · 1 wk ago
HybridManagementFull-time
Key Responsibilities
- Maintain and improve global web processes, standards, governance models, and operational frameworks.
- Identify inefficiencies, recommend solutions, and implement process enhancements across teams and regions.
- Partner with marketing, design, product, engineering, analytics, and agency teams to ensure smooth execution of web initiatives.
- Ensure accuracy, consistency, accessibility, and brand alignment across all web content and digital experiences.
- Manage multiple concurrent tasks, deadlines, and stakeholders with strong organization, prioritization, and communication.
- Support structured workflows, publishing standards, and content controls across global and regional sites.
- Collaborate with cross-functional partners to support improvements in web performance, usability, and operational efficiency.
Required Skills And Experience
- Bachelor’s degree required.
- 5+ years of experience in web operations, digital marketing, web production, web project management, or a related field.
- Expertise with content management systems and the ability to manage complex, multi-region websites.
- Strong understanding of web operations, digital workflows, and governance models.
- Excellent organizational skills with the ability to manage multiple projects simultaneously.
- Detail-oriented, process-driven, and comfortable working in a structured environment.
- Strong communication skills and the ability to collaborate effectively across teams, functions, and time zones.
- Experience supporting global websites or multi-market digital ecosystems.
Preferred Qualifications
- Adobe Experience Manager (AEM) experience strongly preferred, including familiarity with components, templates, workflows, and publishing.
- Experience with Adobe Analytics, Adobe Target, or similar analytics and personalization tools.
- Familiarity with SEO best practices, web accessibility, or tag management.
- Experience driving operational improvements across distributed or global teams.