Jobs · Management · Michigan

Web Operations Lead

General Motors · Warren, MI · 1 wk ago
HybridManagementFull-time

Key Responsibilities

  • Maintain and improve global web processes, standards, governance models, and operational frameworks.
  • Identify inefficiencies, recommend solutions, and implement process enhancements across teams and regions.
  • Partner with marketing, design, product, engineering, analytics, and agency teams to ensure smooth execution of web initiatives.
  • Ensure accuracy, consistency, accessibility, and brand alignment across all web content and digital experiences.
  • Manage multiple concurrent tasks, deadlines, and stakeholders with strong organization, prioritization, and communication.
  • Support structured workflows, publishing standards, and content controls across global and regional sites.
  • Collaborate with cross-functional partners to support improvements in web performance, usability, and operational efficiency.

Required Skills And Experience

  • Bachelor’s degree required.
  • 5+ years of experience in web operations, digital marketing, web production, web project management, or a related field.
  • Expertise with content management systems and the ability to manage complex, multi-region websites.
  • Strong understanding of web operations, digital workflows, and governance models.
  • Excellent organizational skills with the ability to manage multiple projects simultaneously.
  • Detail-oriented, process-driven, and comfortable working in a structured environment.
  • Strong communication skills and the ability to collaborate effectively across teams, functions, and time zones.
  • Experience supporting global websites or multi-market digital ecosystems.

Preferred Qualifications

  • Adobe Experience Manager (AEM) experience strongly preferred, including familiarity with components, templates, workflows, and publishing.
  • Experience with Adobe Analytics, Adobe Target, or similar analytics and personalization tools.
  • Familiarity with SEO best practices, web accessibility, or tag management.
  • Experience driving operational improvements across distributed or global teams.

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