Web Marketing Manager

We need to output HTML fragment with sections: About the role (maybe "About the role" or "About Egnyte"? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We need to include sections only when posting has real specific content. The posting includes: "ABOUT EGNYTE" description, then "The Web Marketing Manager is accountable..." that's about the role. Then "WHAT YOU’LL DO:" list of responsibilities. Then "YOUR QUALIFICATIONS:" list of qualifications. Then "COMPENSATION:" with placeholder "$XXXk - $XXXk". That's not specific numbers; it's placeholder. According to rule: never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. The compensation section says "Our compensation reflects the cost of labor across multiple U.S. geographic locations, and pay varies based on defined markets. The standard base pay range for this position across the U.S. is $XXXk - $XXXk annually. Pay varies by work location and may also be dependent on job-related skills, knowledge, and/or experience." This is placeholder; not actual numbers. So we should NOT include a Pay section. Benefits: they list many benefits; that is specific content. So we should include Benefits section. Schedule: they mention "Work a hybrid schedule from one of our U.S. offices, with in-office days set by the team." That's schedule info. So we can include Schedule section. Also maybe Skills? They have qualifications list; could be considered Qualifications. We'll include Qualifications. Responsibilities: we have WHAT YOU’LL DO list. So include Responsibilities. About the role: we have description after ABOUT EGNYTE and the first paragraph about role. Could be About the role. We'll include About the role. Also maybe "About Egnyte" but not needed. We'll not repeat job title as heading. We'll not include metadata like location lines; we can fold minor metadata into a short p or drop it. The location lines: "Mountain View, CA | Draper, UT | REMOTE EGNYTE YOUR CAREER. SPARK YOUR PASSION." That's location and maybe remote. We could include a short p with location info? The instruction: do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it. So we can include a

with location and remote info. But we need to preserve ALL substantive information; location is substantive. So we should include a paragraph with location(s) and remote note. However they said "Prefer a few substantive sections over many thin ones." We could incorporate location into About the role paragraph. But better to have a short p after heading? There's no heading for location; we can just include a p before sections. Let's structure:

Mountain View, CA | Draper, UT | REMOTE

Then

About the role

with paragraph(s) describing role. Then

Responsibilities

with

• ... items. Then

  Qualifications

  with
  • ... items. Then

    Benefits

    with
    • ... items. Then

      Schedule

      with

      describing hybrid schedule. We must not include Pay section. We must not include boilerplate like EEO etc. Remove that. We must preserve all substantive information from the posting, except boilerplate. Let's extract. From posting: - About Egnyte: "Egnyte is the secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations, helping customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost employee productivity on any app, any cloud, anywhere. For more information, visit www.egnyte.com." - Role description: "The Web Marketing Manager is accountable for what goes on egnyte.com, how it is organized, and how well it performs. This is a hands-on role to manage the day-to-day work of the site and lead the projects that improve it. Success takes a data-driven approach to prioritizing the work that will have the greatest impact, strong collaboration with creative, web development, product marketing, and conversion optimization, and the ability to turn their goals into pages that perform." That's about the role. Responsibilities (WHAT YOU’LL DO list): - Responsible for egnyte.com — what is on the pages, how they are organized, and how well they perform. - Be hands-on. You will be personally responsible for the work and close to the details of every project that touches the site. - Manage web projects from start to finish — scope, schedule, reviews, and launch — and keep everyone informed along the way. - Work with product marketing, demand generation, sales, field marketing, and communications to turn what they need into pages that work. - Take part in design reviews. You do not need to be a designer, but you should be able to judge creativity against business goals and best practices to give clear, useful feedback. - Work with web development to ensure what gets built matches what was designed, loads quickly, and is accessible. - Partner with our conversion optimization lead on testing — what to test, what the results mean, and what to change as a result. - Use analytics to find what is not working on the site, recommend fixes, and see them through. - Keep the site accurate and current, and apply SEO and AEO fundamentals to page structure, copy, and metadata. - Direct internal designers, agencies and contractors on wireframes and mockups to match business requirements. - Report to the Senior Director of Brand Marketing. - Work day to day with creative, web development, conversion optimization and analytics, product marketing, demand generation, corporate communications, sales, and field marketing. - Work a hybrid schedule from one of our U.S. offices, with in-office days set by the team. Note: The last bullet about hybrid schedule could go to Schedule section, but it's also a responsibility. We'll keep it in Responsibilities maybe, but we also have Schedule section. To avoid duplication, we could move that bullet to Schedule section. However the instruction: preserve ALL substantive information; we can keep it in Responsibilities and also have Schedule section with that info? That would duplicate. Better to put schedule info in Schedule section and not duplicate. So we will remove that bullet from Responsibilities and place in Schedule. Thus Responsibilities list will be all except the hybrid schedule bullet. Qualifications list: - Seven or more years of web marketing experience, preferably at a B2B technology or software company. - A proven track record of making a website perform better — redesign, restructuring, optimization — and the ability to describe what changed and what it produced. - Sound business judgment. You can tell the difference between a request that will move the business and one that will not. - Experience running several projects at once and finishing them on time with little supervision. - Clear communication with people who do not work on the web, including executives. - Working knowledge of a content management system (Drupal is a plus) and an analytics platform such as GA4 or Adobe Analytics. - General understanding of HTML, CSS, and JavaScript to have a productive conversation with developers. - SEO and AEO fundamentals, both technical and editorial. - Familiarity with A/B testing and personalization tools. Benefits list (from BENEFITS section): - Competitive salaries and comprehensive benefits - Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance - Paid holidays and sick time - 401(k) with company match - Health Savings Account (HSA) with a generous employer contribution and Flexible Spending Account (FSA) options - Up to 12wks of paid Parental and 10wks Adoption Leave to help you grow your family - Modern and collaborative offices located in Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England, and Poznan, Poland - Gym, cell phone, and internet reimbursement - Free well-being apps such as Spring Health for Guardian are offered, as well access to our Employee Assistance Program (EAP) - Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more - Your own Egnyte account with lifetime access - HealthJoy – a benefits navigation app that lets you access your benefits and get answers to your questions all in one place - One Medical virtual care, providing you with healthcare access across the country Schedule: "Work a hybrid schedule from one of our U.S. offices, with in-office days set by the team." We'll put that in a

      under Schedule heading. Now location paragraph: "Mountain View, CA | Draper, UT | REMOTE". We'll include as a

      before sections. We must not include any boilerplate like EEO etc. Remove that. Now output HTML fragment only. Let's craft:

      Mountain View, CA | Draper, UT | REMOTE

      About the role

      The Web Marketing Manager is accountable for what goes on egnyte.com, how it is organized, and how well it performs. This is a hands-on role to manage the day-to-day work of the site and lead the projects that improve it. Success takes a data-driven approach to prioritizing the work that will have the greatest impact, strong collaboration with creative, web development, product marketing, and conversion optimization, and the ability to turn their goals into pages that perform.

      Egnyte is the secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations, helping customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost employee productivity on any app, any cloud, anywhere. For more information, visit www.egnyte.com.

      But we might combine About the role and About Egnyte. The instruction: About the role heading for section headings. We could have About the role paragraph includes both role accountability and company description. That's fine. Now Responsibilities:

      Responsibilities

      • Responsible for egnyte.com — what is on the pages, how they are organized, and how well they perform.
      • Be hands-on. You will be personally responsible for the work and close to the details of every project that touches the site.
      • Manage web projects from start to finish — scope, schedule, reviews, and launch — and keep everyone informed along the way.
      • Work with product marketing, demand generation, sales, field marketing, and communications to turn what they need into pages that work.
      • Take part in design reviews. You do not need to be a designer, but you should be able to judge creativity against business goals and best practices to give clear, useful feedback.
      • Work with web development to ensure what gets built matches what was designed, loads quickly, and is accessible.
      • Partner with our conversion optimization lead on testing — what to test, what the results mean, and what to change as a result.
      • Use analytics to find what is not working on the site, recommend fixes, and see them through.
      • Keep the site accurate and current, and apply SEO and AEO fundamentals to page structure, copy, and metadata.
      • Direct internal designers, agencies and contractors on wireframes and mockups to match business requirements.
      • Report to the Senior Director of Brand Marketing.
      • Work