Web Manager

The University of Pennsylvania, a world-renowned leader in education, research, and innovation, is the largest private employer in Philadelphia. This Ivy League institution consistently ranks among the top 10 universities in the U.S. News & World Report survey and offers a unique interdisciplinary approach to scholarship. Penn provides a competitive working environment with access to cultural, educational, and recreational activities in the historic city of Philadelphia.

About the Role

The Web Manager will oversee the strategic development, content generation, and implementation of the University of Pennsylvania’s School of Veterinary Medicine (Penn Vet) website and subsites. This role focuses on elevating brand visibility, upholding message discipline, and supporting institutional growth through collaboration with academic, research, hospital, and administrative departments. The Web Manager will create, publish, and optimize content, ensure editorial maintenance, and work with internal and external partners on analytics, ADA compliance, and technical solutions. The position reports to the Assistant Dean of Strategic Communications.

Responsibilities

• Optimize and upload text, images, audio-visual content, captions, and photo credits.
• Establish procedures for reviewing, updating, maintaining, and archiving content.
• Ensure content consistency across the website and test changes across all browsers.
• Lead and manage website analytics, reviewing processes to assess and improve performance.
• Propose improvements and enhancements for content accuracy and optimal use of WordPress CMS.
• Support stakeholders in determining optimal WordPress formats for project goals.
• Conduct periodic accessibility testing and collaborate with IT on website integrity and upgrades.
• Test and implement development and upgrade requirements.
• Organize backend content modules, lists, categories, and internal tagging with logical structure.
• Perform ongoing audits of module integration and implement consistent metadata for SEO.
• Manage and execute requests for new or updated web content within communications workflows.
• Prioritize multiple projects to meet deadlines and provide accurate timeline estimates.
• Oversee contracted web support for software updates and new development projects.
• Coordinate annual or semi-annual reviews of web content with academic, research, hospital, and administrative sections.

Requirements

• Bachelor’s degree with training or experience in web technology and proven work in a web services environment.
• Minimum of 2–3 years of experience with Content Management Systems (CMS), preferably WordPress.
• Proficiency with Adobe Creative Cloud and browser-based user interfaces.
• Experience in an academic and/or hospital environment is ideal.
• Capability in developing information architecture and content strategy.
• Experience with multimedia on a CMS platform, CSS, HTML, and cross-platform data compatibility.
• Strong understanding of SEO, accessibility, and usability standards, and familiarity with Google Analytics.

Benefits

• Health, Life, and Flexible Spending Accounts: Comprehensive medical, prescription, behavioral health, dental, vision, and life insurance. Flexible spending accounts for eligible health and dependent care expenses.
• Tuition Assistance: Exceptional tuition benefits for employees, spouses, and dependent children at Penn and other institutions.
• Retirement Plans: Generous pre-tax or Roth retirement savings options with TIAA and Vanguard.
• Time Away from Work: Substantial paid time off for vacations, personal affairs, and illness.
• Long-Term Care Insurance: Coverage for employees and eligible family members, with no underwriting requirements if applied for at hiring.
• Wellness and Work-Life Resources: Programs supporting health, family, and work-life balance.
• Professional and Personal Development: Resources for advancing skills and career growth.
• University Resources: Access to libraries, athletic facilities, arboretum, art galleries, and cultural events.
• Discounts and Special Services: Savings on arts, entertainment, transportation, mortgages, cellular plans, and more.
• Flexible Work Hours: Creative approaches to work schedules and locations.
• Penn Home Ownership Services: Forgivable loans for home purchases or improvements in West Philadelphia.
• Adoption Assistance: Reimbursement for qualified adoption expenses for up to two adoptions.

Pay

$71,733.00 - $75,000.00 annual salary, based on qualifications, experience, skills, and education.

For more information, contact Amy Shields, Talent Acquisition Specialist, at shieldsa@upenn.edu.