Web Developer - Marketing

About the role

State Farm is hiring a Web Developer to build, maintain and improve digital experiences that support content, site performance, accessibility, measurement and organic search visibility. This role is a good fit for an experienced Web Developer who can work independently on assigned page builds, enhancements and fixes while partnering with design teams to translate approved design files into high-quality web experiences and collaborating with senior technical partners on more complex platform or architecture decisions.

Responsibilities

• Build, test and maintain web pages, content modules and site enhancements that support digital marketing, technical SEO, accessibility and site performance goals.
• Implement page builds and template updates in Adobe Experience Manager or similar content management systems, following design, content and technical requirements.
• Independently complete assigned development tasks, troubleshoot issues and validate that updates meet quality, accessibility, SEO and measurement requirements.
• Support technical SEO implementation, including metadata, redirects, canonical tags, internal linking support, structured data markup and crawl/indexing issue resolution.
• Improve page quality through fixes and enhancements related to site speed, accessibility, responsive behavior, cross-browser compatibility and user experience.
• Support analytics tagging and validation, including event tracking, data layer checks and post-release measurement QA in partnership with analytics and SEO teams.
• Troubleshoot production issues, document fixes and support release, change management and quality assurance processes.
• Maintain clear technical documentation and contribute to reusable components, templates, standards and development patterns.
• Partner with SEO, content strategy, copywriting and UX/design teams to ensure content is implemented accurately and displays correctly across pages, templates and components.
• Partner with brand, UX and experience design teams to interpret design files, clarify requirements and ensure web pages and components are implemented accurately across devices, browsers and templates.
• Collaborate with senior web development, technology and engineering partners on development standards, platform requirements, environments, deployments and technical constraints.
• Support page launches, testing, optimization updates and ongoing improvements across digital marketing experiences.

Qualifications

Required Qualifications

• Bachelor's degree in computer science, web development, information technology, digital media or a related field.
• 4+ years of professional web development experience supporting websites, content management systems or digital marketing experiences.
• Experience building and maintaining web pages using HTML, CSS and JavaScript.
• Experience working in a content management system, such as Adobe Experience Manager, WordPress, Sitecore, Drupal or a similar platform.
• Ability to work independently on assigned development tasks, troubleshoot issues and deliver quality work with limited day-to-day direction.
• Understanding of responsive web development, cross-browser compatibility, accessibility and web performance best practices.
• Familiarity with technical SEO implementation, such as metadata, redirects, canonical tags, internal linking, structured data and crawl/indexing considerations.
• Experience supporting analytics tagging or measurement implementation, such as event tracking, data layer updates or tag validation.
• Ability to perform QA, validate releases and document technical changes clearly.
• Experience collaborating with cross-functional partners, such as SEO, content, UX/design, analytics, marketing, product or technology teams.

Preferred Qualifications

• Experience with Adobe Experience Manager components, templates, content fragments, experience fragments or similar enterprise CMS capabilities.
• Experience supporting technical SEO, Core Web Vitals, page speed improvements, structured data or accessibility remediation.
• Familiarity with analytics and tag management tools, such as Google Tag Manager, Adobe Launch, Adobe Analytics, GA4 or similar platforms.
• Experience working with design systems, reusable components or standardized front-end patterns.
• Familiarity with web QA tools, browser developer tools, crawling tools, accessibility testing tools or performance testing tools.
• Experience working in regulated, highly governed or large-enterprise digital environments.
• Familiarity with Agile, Jira, release management or enterprise development workflows.

Items of Note

• Job may require travel via commercial transportation and/or operating motor vehicles
• May be subject to working outside of normal working hours, including weekends
• May require involvement in management-approved education programs and activities as applicable for continued development
• Exhibits thorough knowledge of department and company goals, strategies and vision, including contractual and compliance standards such as brand, intellectual property, copyright and trademark guidelines

Benefits

• Compensation is based on a standard 38:45-hour work week
• Potential starting salary range: $100,000 – $125,000
• Starting salary will be based on skills, background, and experience
• High end of the range limited to applicants with significant relevant experience
• Potential yearly incentive pay up to 15% of base salary

State Farm offers a suite of benefits designed to give flexibility to take care of you and your family:

• Get Paid! Competitive pay with annual raise and bonus eligibility
• Stay Well! Robust health and wellbeing programs; State Farm pays most healthcare premiums; multiple plan options including high deductible plan; 100% coverage for in-network preventative care; vision, dental, telemedicine, 24/7 mental health professionals
• Develop and Grow! Educational benefits including industry-leading training programs, tuition assistance, employee resource groups and mentoring
• Plan Ahead! Fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching
• Take a Little “You” Time! Generous time off policies including up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days
• Give Back! Matching Gift Program, Good Neighbor Grant Program, Employee Assistance Fund
• Finish Strong! 401(k) plan with company contributions up to 7% of salary and access to free financial advisors