Web Developer - Marketing

About the role

State Farm is hiring a Web Developer to build, maintain and improve digital experiences that support content, site performance, accessibility, measurement and organic search visibility. This role is a good fit for an experienced Web Developer who can work independently on assigned page builds, enhancements and fixes while partnering with design teams to translate approved design files into high-quality web experiences and collaborating with senior technical partners on more complex platform or architecture decisions.

Responsibilities

• Build, test and maintain web pages, content modules and site enhancements that support digital marketing, technical SEO, accessibility and site performance goals.
• Implement page builds and template updates in Adobe Experience Manager or similar content management systems, following design, content and technical requirements.
• Independently complete assigned development tasks, troubleshoot issues and validate that updates meet quality, accessibility, SEO and measurement requirements.
• Support technical SEO implementation, including metadata, redirects, canonical tags, internal linking support, structured data markup and crawl/indexing issue resolution.
• Improve page quality through fixes and enhancements related to site speed, accessibility, responsive behavior, cross-browser compatibility and user experience.
• Support analytics tagging and validation, including event tracking, data layer checks and post-release measurement QA in partnership with analytics and SEO teams.
• Troubleshoot production issues, document fixes and support release, change management and quality assurance processes.
• Maintain clear technical documentation and contribute to reusable components, templates, standards and development patterns.
• Partner with SEO, content strategy, copywriting and UX/design teams to ensure content is implemented accurately and displays correctly across pages, templates and components.
• Partner with brand, UX and experience design teams to interpret design files, clarify requirements and ensure web pages and components are implemented accurately across devices, browsers and templates.
• Collaborate with senior web development, technology and engineering partners on development standards, platform requirements, environments, deployments and technical constraints.
• Support page launches, testing, optimization updates and ongoing improvements across digital marketing experiences.

Qualifications

Required

• Bachelor's degree in computer science, web development, information technology, digital media or a related field.
• 4+ years of professional web development experience supporting websites, content management systems or digital marketing experiences.
• Experience building and maintaining web pages using HTML, CSS and JavaScript.
• Experience working in a content management system, such as Adobe Experience Manager, WordPress, Sitecore, Drupal or a similar platform.
• Ability to work independently on assigned development tasks, troubleshoot issues and deliver quality work with limited day-to-day direction.
• Understanding of responsive web development, cross-browser compatibility, accessibility and web performance best practices.
• Familiarity with technical SEO implementation, such as metadata, redirects, canonical tags, internal linking, structured data and crawl/indexing considerations.
• Experience supporting analytics tagging or measurement implementation, such as event tracking, data layer updates or tag validation.
• Ability to perform QA, validate releases and document technical changes clearly.
• Experience collaborating with cross-functional partners, such as SEO, content, UX/design, analytics, marketing, product or technology teams.

Preferred

• Experience with Adobe Experience Manager components, templates, content fragments, experience fragments or similar enterprise CMS capabilities.
• Experience supporting technical SEO, Core Web Vitals, page speed improvements, structured data or accessibility remediation.
• Familiarity with analytics and tag management tools, such as Google Tag Manager, Adobe Launch, Adobe Analytics, GA4 or similar platforms.
• Experience working with design systems, reusable components or standardized front-end patterns.
• Familiarity with web QA tools, browser developer tools, crawling tools, accessibility testing tools or performance testing tools.
• Experience working in regulated, highly governed or large-enterprise digital environments.
• Familiarity with Agile, Jira, release management or enterprise development workflows.

Pay

Potential starting salary range: $100,000 – $125,000. Starting salary will be based on skills, background, and experience. High end of the range limited to applicants with significant relevant experience. Potential yearly incentive pay up to 15% of base salary.

For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.

For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

For Colorado, Hawaii and Washington State candidates: Salary range: $110,000 – $137,500

For California, New York, and CT candidates: Potential salary range: $125,000 – $156,250. Potential yearly incentive pay: up to 15% of base salary.

Benefits

• Get Paid! Competitive pay with annual raise and bonus eligibility.
• Stay Well! Robust health and wellbeing programs; State Farm pays most healthcare premiums; 100% coverage for in-network preventative care; vision, dental, telemedicine, 24/7 mental health professionals.
• Develop and Grow! Industry-leading training programs, tuition assistance, employee resource groups, and mentoring.
• Plan Ahead! Fertility/IVF/adoption assistance, college coaching, national discount programs, monthly financial workshops, free financial coaching, and access to State Farm Federal Credit Union.
• Take a Little “You” Time! Generous time off policies including up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days.
• Give Back! Matching Gift Program, Good Neighbor Grant Program, and Employee Assistance Fund.
• Finish Strong! 401(k) plan with company contributions up to 7% of salary and access to free financial advisors.