Web Developer - Marketing

State Farm · Richardson, TX · Today

Analyst$100k–$125k/yrFull-time

About the role

State Farm is hiring a Web Developer to build, maintain and improve digital experiences that support content, site performance, accessibility, measurement and organic search visibility. This role is a good fit for an experienced Web Developer who can work independently on assigned page builds, enhancements and fixes while partnering with design teams to translate approved design files into high-quality web experiences and collaborating with senior technical partners on more complex platform or architecture decisions.

Responsibilities

Build, test and maintain web pages, content modules and site enhancements that support digital marketing, technical SEO, accessibility and site performance goals.
Implement page builds and template updates in Adobe Experience Manager or similar content management systems, following design, content and technical requirements.
Independently complete assigned development tasks, troubleshoot issues and validate that updates meet quality, accessibility, SEO and measurement requirements.
Support technical SEO implementation, including metadata, redirects, canonical tags, internal linking support, structured data markup and crawl/indexing issue resolution.
Improve page quality through fixes and enhancements related to site speed, accessibility, responsive behavior, cross-browser compatibility and user experience.
Support analytics tagging and validation, including event tracking, data layer checks and post-release measurement QA in partnership with analytics and SEO teams.
Troubleshoot production issues, document fixes and support release, change management and quality assurance processes.
Maintain clear technical documentation and contribute to reusable components, templates, standards and development patterns.
Partner with SEO, content strategy, copywriting and UX/design teams to ensure content is implemented accurately and displays correctly across pages, templates and components.
Partner with brand, UX and experience design teams to interpret design files, clarify requirements and ensure web pages and components are implemented accurately across devices, browsers and templates.
Collaborate with senior web development, technology and engineering partners on development standards, platform requirements, environments, deployments and technical constraints.
Support page launches, testing, optimization updates and ongoing improvements across digital marketing experiences.

Required Qualifications

Bachelor's degree in computer science, web development, information technology, digital media or a related field.
4+ years of professional web development experience supporting websites, content management systems or digital marketing experiences.
Experience building and maintaining web pages using HTML, CSS and JavaScript.
Experience working in a content management system, such as Adobe Experience Manager, WordPress, Sitecore, Drupal or a similar platform.
Ability to work independently on assigned development tasks, troubleshoot issues and deliver quality work with limited day-to-day direction.
Understanding of responsive web development, cross-browser compatibility, accessibility and web performance best practices.
Familiarity with technical SEO implementation, such as metadata, redirects, canonical tags, internal linking, structured data and crawl/indexing considerations.
Experience supporting analytics tagging or measurement implementation, such as event tracking, data layer updates or tag validation.
Ability to perform QA, validate releases and document technical changes clearly.
Experience collaborating with cross-functional partners, such as SEO, content, UX/design, analytics, marketing, product or technology teams.

Preferred Qualifications

Experience with Adobe Experience Manager components, templates, content fragments, experience fragments or similar enterprise CMS capabilities.
Experience supporting technical SEO, Core Web Vitals, page speed improvements, structured data or accessibility remediation.
Familiarity with analytics and tag management tools, such as Google Tag Manager, Adobe Launch, Adobe Analytics, GA4 or similar platforms.
Experience working with design systems, reusable components or standardized front-end patterns.
Familiarity with web QA tools, browser developer tools, crawling tools, accessibility testing tools or performance testing tools.
Experience working in regulated, highly governed or large-enterprise digital environments.
Familiarity with Agile, Jira, release management or enterprise development workflows.

Pay

Potential starting salary range: $100,000 – $125,000. Starting salary will be based on skills, background, and experience. High end of the range limited to applicants with significant relevant experience. Potential yearly incentive pay up to 15% of base salary.

For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.

For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

For Colorado, Hawaii and Washington State candidates: Salary range: $110,000 – $137,500

For California, New York, and CT candidates: Potential salary range: $125,000 – $156,250. Potential yearly incentive pay: up to 15% of base salary.

Benefits

Get Paid! Competitive pay with annual raise and bonus eligibility.
Stay Well! Robust health and wellbeing programs; State Farm pays most of your healthcare premium; 100% coverage for in-network preventative care; vision, dental, telemedicine, 24/7 mental health professionals.
Develop and Grow! Industry-leading training programs, tuition assistance, employee resource groups, and mentoring.
Plan Ahead! Fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more.
Take a Little “You” Time! Generous time off policies including up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days.
Give Back! Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
Finish Strong! 401(k) plan with company contributions of up to 7% of your salary and access to free financial advisors.