Web Developer & Digital Marketing Specialist

Requirements

• Translate company and customer needs into functional, branded, and search-optimized web experiences.
• Own SEO initiatives, manage web analytics, and identify opportunities to improve website performance, user experience, and lead generation.
• Create responsive designs that work seamlessly across various devices and screen sizes, in collaboration with the Sr. Visual Designer.
• Monitor core web vitals, site navigation, and content pathways; troubleshoot and resolve UI and performance issues.
• Contribute to marketing performance reporting that connects web, content, and campaign activity to pipeline influence for leadership.
• Continuously discover, evaluate, and implement new technologies, AI-assisted tools, and best practices across front-end development, SEO, and web performance.

Qualifications

• Bachelor's degree in computer science, web development, digital marketing, a related field, or equivalent combination of education and professional experience.
• In-depth understanding of the entire web development process (design, development, and deployment).
• 3–5 years of experience in front-end development or a hands-on web role, ideally with exposure to SEO, web optimization, or digital marketing.
• Proficiency in React.js and JavaScript with a strong understanding of their core principles.
• Solid understanding of HTML, CSS, and responsive design principles.
• Experience integrating RESTful APIs and handling asynchronous operations.
• Experience with PHP (or a strong willingness to learn PHP) for CMS templating and customization.
• Experience managing and maintaining WordPress websites, including content updates, plugin management, CMS administration, and troubleshooting website integrations.
• Familiarity with version control systems (e.g., Git) and modern front-end build tools.
• Demonstrated SEO experience, including on-page optimization, keyword research, and technical SEO fundamentals.
• Proficiency with web analytics tools (e.g., Google Analytics/GA4 and Search Console) and the ability to turn data into clear recommendations.
• An eye for aesthetics, design, and brand consistency; prior UI/UX design experience is a plus.
• Excellent project management skills: self-directed and capable of working effectively in a highly kinetic environment.
• Excellent communication skills: able to facilitate own meetings as necessary, comfortable working with customers as well as all levels of the organization.