Web Designer, Nail Brand

About the role

The Web Designer supports Goldfinger, a press-on nail brand within the Nail Division, by creating brand-aligned digital assets for e-commerce, DTC, retailer, marketing, and social channels. The role designs for the company's DTC site (ivyusa.com) across Goldfinger, Kiss, and imPRESS, with a primary focus on Goldfinger press-on nails, nail glue, and nail care accessories, including photography direction, retouching, and Amazon store assets. This role develops and adapts landing pages, homepage banners, email and SMS assets, social content, retailer assets, Amazon A+ content, infographics, hybrid thumbnails, storefront assets, PDP support visuals, and campaign-related digital materials, while maintaining visual consistency, deadline ownership, and cross-functional communication across project stakeholders.

Responsibilities

• Design PDPs, infographics, and banners for Goldfinger nail products on the company's DTC site, ivyusa.com.
• Create digital assets for Goldfinger press-on nails, nail glue, and nail care accessories (primary focus).
• Provide photography direction for Goldfinger shoots and manage retouching, resizing, and final image delivery.
• Create and maintain Amazon store assets, including A+ content, infographics, and thumbnails.
• Support TikTok Shop product pages and design main banners and digital ads.
• Serve as the dedicated digital design resource for the Goldfinger brand.
• Create digital assets for campaigns and projects, including landing pages, homepage banners, emails, SMS assets, social posts, rollovers, retailer assets, Amazon A+ content, infographics, hybrid thumbnail images, category banners, and storefront assets.
• Develop DTC and retailer-facing digital content that supports campaign launches, seasonal activations, and product storytelling across web and marketplace channels.
• Support ongoing campaign asset needs from initial design through final delivery, ensuring related digital assets are completed and ready for use.
• Support photoshoot-related work by participating in kickoff discussions, contributing to moodboards, supervising or providing direction, selecting images, managing retouching, sharing files with teams, and coordinating revisions.
• Coordinate retouching workflows by preparing notes, communicating with outside retouchers, reviewing revised assets, sharing images for team feedback, and managing final image delivery.
• Check that nail designs, package colors, model usage, and campaign visuals are clear, accurate, and aligned with Goldfinger brand and Nail Division needs.
• Manage post-photoshoot tasks such as final image selection, retouching process, file renaming, resizing, and communication with retouchers from a web design perspective.
• Manage design timelines for campaigns and projects, helping ensure due dates are clear, responsible stakeholders are informed, and project milestones are not missed.
• Coordinate feedback and