Web Content Writer

About the role

The Enrollment Marketing and Digital Strategy group at Embry-Riddle Aeronautical University is expanding and has added a new Web Content Writer role to the team. This role is vital to the enrollment marketing team, responsible for producing, maintaining, and optimizing content across all Embry-Riddle web and digital properties.

Responsibilities

• Gather information from subject matter experts to develop, organize, and write copy for various web pages and blogs, including those focusing on enrollment, academic programs, university research, campus life, etc.
• Use SEO techniques to ensure content can be easily found on search engines.
• Research, create, and maintain information architecture templates that uphold organizational standards.
• Collaborate with departmental and cross-functional peers to ensure proper resolution to questions and issues.

Qualifications

• Education and Qualifications: Bachelor's degree in Communications, Marketing or a related field is required; Master's preferred
• Must have demonstrated skill in writing and editing for websites with a diverse audience set, with an eye for detail.
• Experience in higher education website writing is a plus.
• Experience and knowledge in the area of UX writing.
• Experience in writing to align with web accessibility standards.
• Experience in writing for SEO.
• Experienced with Microsoft operating systems, Excel, PowerPoint, Word, Outlook/email, and internet end-user applications.
• Ability to make sound editorial decisions and judgement calls based on prospective student recruitment lifecycle as well as university policies and goals.
• Excellent interpersonal skills and the ability to interact with administration, staff, students, and alumni.
• Is able to think outside of the box and to be innovative and not limited by existing methods and procedures.
• Independent worker and self-starter who can successfully perform in a collaborative, team environment.
• Highly organized, deadline oriented, and a skilled communicator.
• Must possess a professional attitude, positive spirit, and provide excellent customer service to co-workers, staff and other constituents.
• Strong grasp and understanding of principles of writing and report preparation; spelling, grammar, punctuation.
• Self-motivated, but able to seek guidance and direction as necessary.