Content Writer
MX · Lehi, UT · 1 mo ago
On-siteMarketingFull-time
Job Responsibilities
- Lead the development of long-form thought leadership, including whitepapers, research reports, executive bylines, and in-depth blogs that establish MX as a definitive voice in fintech
- Own end-to-end content for 5+ major demand generation campaigns per year, from brief to post-launch optimization
- Produce 3+ high-impact customer or partner stories per quarter through case studies, press releases, and media-ready narratives
- Partner with Product Marketing to translate complex product positioning into compelling, audience-appropriate content across the funnel
- Develop and maintain a library of AI-ready product messaging prompts, templates, and guardrails that enable the content team to produce on-brand material faster and more consistently
- Implement and iterate on AI-assisted content workflows (using tools such as Gemini, Claude, or similar) to accelerate first-draft production, repurposing, and messaging QA
- Establish messaging consistency standards that can be operationalized through prompt engineering, style guides embedded in AI tools, and structured content templates
- Partner with Marketing Operations to evaluate, adopt, and optimize AI content tooling as part of MX's broader marketing stack
- Serve as a senior editorial voice and quality gatekeeper across all external-facing content, ensuring brand consistency in tone, terminology, and messaging hierarchy
- Lead copy editing and messaging reviews on high-visibility materials, including website copy, sales resources, and executive communications
- Maintain and evolve the MX content style guide in collaboration with the broader marketing team
- Mentor junior and mid-level content writers, providing substantive editorial feedback and coaching on craft, structure, and strategic framing
- Act as a senior content partner to Demand Gen, Product Marketing, PR, and Social - capable of scoping, advising, and executing across all content types
- Contribute to content planning processes, including editorial calendar ownership, capacity planning, and campaign prioritization
Basic Qualifications
- 6+ years of experience in B2B content marketing, content strategy, or a related field
- 3+ years of experience in a team lead or mentorship role in marketing or content
- 2+ years of experience designing and using AI-assisted content workflows
- A portfolio featuring 5+ multi-channel campaigns that demonstrates range - including long-form thought leadership, conversion-focused campaign content, and product-oriented copy, alongside evidence of strategic ownership
Preferred Qualifications
- Strong written communication skills with a proven ability to simplify complex technical or financial concepts for varied audiences
- 4+ years of experience working cross-functionally in a fast-paced B2B SaaS or fintech environment
- Familiarity with SEO best practices, CMS platforms, and content performance analytics
- 4+ years of experience with SEO best practices, modern CMS platforms, and content performance analytics tools to track, report, and optimize content against set KPIs