Web Content Migration Specialist (Temporary)
for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat job title as heading. Do NOT put Job ID/requisition numbers as headings. Preserve all substantive info; remove boilerplate, navigation, legal, EEO, etc. Include a section only when posting has real, specific content for it. So we need to parse the job posting.
Let's extract sections:
Job Summary: includes bullet points: "This is a one year benefited temporary appointment." "Reporting to the Director of Integrated Marketing within SJSU’s central University Marketing and Communications (UMC), the Web Content Migration Specialist is dedicated to the one-year sjsu.edu website redesign project. The position will use web tools to audit content at scale and keep the project organized. They will analyze site data to justify content decisions and execute a comprehensive "Keep, Merge, Rewrite, Archive" (ROT) analysis across a 30k-page web ecosystem. This role is also responsible for identifying consolidation opportunities. Alongside a Content Strategist, this position will prioritize content and migration work, track progress and ensure that the website overhaul project meets accelerated timelines."
That's prose; could be "About the role" section.
Key Responsibilities: bullet list of many items.
Knowledge, Skills & Abilities: list of many items.
Required Qualifications: bullet list.
Preferred Qualifications: bullet list.
Compensation: includes classification, anticipated hiring range, CSU salary range, benefits package statement.
Also "San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary." That's benefits.
Also "Compensation Classification: Marketing Communications Professional II Anticipated Hiring Range: $6,067/month - $6,969/month (Step 9 – Step 16) CSU Salary Range: $5,178/month - $7,543/month (Step 1 – Step 20)". That's pay.
Schedule: Not mentioned explicitly; maybe not present. So we should not create Schedule section.
Benefits: we have statement about benefits package; we can include Benefits section.
Also "Application Procedure" etc should be removed (boilerplate). Also contact info, vaccination policy, background check, etc are boilerplate/legal; remove.
Thus sections: About the role (from Job Summary), Responsibilities (Key Responsibilities), Knowledge, Skills & Abilities (maybe combine with Skills?), Requirements (Required Qualifications), Qualifications (Preferred Qualifications), Skills (maybe we can merge Knowledge, Skills & Abilities into Skills section), Benefits, Pay.
But we must follow instruction: use headings for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We should only include sections that have real content.
We have content for About the role, Responsibilities, Requirements (Required Qualifications), Qualifications (Preferred Qualifications), Skills (Knowledge, Skills & Abilities), Benefits, Pay.
We should not create Schedule.
We must not repeat job title as heading.
We must use
for each section heading.
Inside each section, we need to use - for any list of duties/requirements/benefits, and
for prose.
Thus:
- About the role: prose from Job Summary (maybe two sentences). Could be a
.
- Responsibilities: list items from Key Responsibilities. Each bullet becomes
- .
- Requirements: list from Required Qualifications (maybe two bullet points: "Equivalent to a bachelor's degree in a related field." etc). Actually Required Qualifications includes multiple sentences: "Equivalent to a bachelor's degree in a related field. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis. Two (2) years of relevant experience." That's prose but could be list? It's not a list of items but we can treat as
or
. The instruction: use - for any list of duties/requirements/benefits. This is a list of requirements; we can make each sentence a
- . That seems appropriate.
- Qualifications: Preferred Qualifications bullet list.
- Skills: Knowledge, Skills & Abilities list; many items; we can make each bullet a
- .
- Benefits: statement about benefits package; maybe also mention "benefited temporary appointment" from Job Summary? But we have benefits statement: "San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary." That's prose; we can put in
.
- Pay: includes classification, anticipated hiring range, CSU salary range. Could be prose or list. We'll put as
.
We must preserve all substantive information; do not invent or summarize away detail. So we need to include all details from those sections.
Let's extract exact text.
Job Summary bullet points:
- "This is a one year benefited temporary appointment."
- "Reporting to the Director of Integrated Marketing within SJSU’s central University Marketing and Communications (UMC), the Web Content Migration Specialist is dedicated to the one-year sjsu.edu website redesign project. The position will use web tools to audit content at scale and keep the project organized. They will analyze site data to justify content decisions and execute a comprehensive "Keep, Merge, Rewrite, Archive" (ROT) analysis across a 30k-page web ecosystem. This role is also responsible for identifying consolidation opportunities. Alongside a Content Strategist, this position will prioritize content and migration work, track progress and ensure that the website overhaul project meets accelerated timelines."
We should keep both sentences as prose; maybe combine into one
with both sentences.
Key Responsibilities bullet list (each line starts with a capital verb). Let's copy them exactly:
- Migrate and manage a large-scale website content footprint (10,000+ pages).
- Work closely with the Director of Integrated Marketing and the Content Strategist to develop a content governance framework.
- Oversee web auditing tools to establish content migration recommendations and action plans, in partnership with the Content Strategist.
- Identify outdated, redundant or confusing content and prioritize recommendations for rewrite, removal, or reorganization.
- Identify how to organize content for external University audiences (prospective students, parents, alumni, donors, partners, etc.) and internal University audiences (faculty, staff, current students).
- Analyze data in tools such as GA4, GSC, CrazyEgg, SEM Rush, etc. (traffic, bounce rates, conversions) to justify content decisions.
- Create detailed and organized project and content migration spreadsheets, pivot tables, etc. to track all content migration work.
- Build timelines, track deliverables and give progress reports for content migration at regular intervals.
- Leverage project management tools, such as Asana, to track the website content overhaul progress.
- Work closely with the UMC web team to implement web content changes and migration needs and submit project requests as needed.
- Liaise with the agency of record to follow website redesign requirements and recommendations and attend ongoing meetings.
Knowledge, Skills & Abilities bullet list (each line). Let's copy:
- Experience managing, auditing, or migrating large-scale website content portfolios (10,000+ pages).
- Strong project management, planning, and tracking skills, including experience with project management tools such as Asana.
- Working knowledge of marketing, communications, public relations, branding, and related disciplines.
- Working knowledge of protocols and institutional etiquette related to public and media relations.
- Expert knowledge of content audit tools, web analytics, SEO, AEO, and content optimization.
- Comprehensive knowledge of web content strategy and governance.
- Working knowledge of web accessibility guidelines and best practices.
- Knowledge of content management systems, such as Drupal, WordPress, or Omni CMS.
- Working knowledge of copyright and other applicable laws pertaining to publications and media.
- Skilled in developing and implementing marketing and communications strategies and campaigns.
- Strong organizational, problem-solving, and attention-to-detail skills, with a commitment to accuracy.
- Ability to use data and analytics to inform strategic content recommendations.
- Ability to manage multiple projects simultaneously and meet accelerated timelines.
- Excellent customer service, collaboration, and teamwork skills.
- Ability to establish and maintain effective working relationships with UMC colleagues, University staff, faculty, and students.
Required Qualifications bullet list (we can split sentences):
- Equivalent to a bachelor's degree in a related field.
- Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis.
- An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
- Two (2) years of relevant experience.
Preferred Qualifications bullet list:
- Bachelor’s degree in Communications, Marketing, Information Systems, Digital Media, Web Management, or related field.
- 4+ years of web content management/migration experience
- Demonstrated experience auditing or migrating large-scale websites
- Experience with analytics, content audit tools, CMS platforms, project management systems, SEO/AEO, and accessibility
Benefits: "San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary." Also maybe "This is a one year benefited temporary appointment." but that's about appointment type; we could include in About the role.
Pay: "Compensation Classification: Marketing Communications Professional II Anticipated Hiring Range: $6,067/month - $6,969/month (Step 9 – Step 16) CSU Salary Range: $5,178/month - $7,543/month (Step 1 – Step 20)". Also maybe mention that it's a benefited temporary appointment? Already in About.
We should not include application procedure, contact info, vaccination policy, background check, etc.
Now produce HTML.
Structure:
About the role
This is a one year benefited temporary appointment. Reporting to the Director of Integrated Marketing within SJSU’s central University Marketing and Communications (UMC), the Web Content Migration Specialist is dedicated to the one-year sjsu.edu website redesign project. The position will use web tools to audit content at scale and keep the project organized. They will analyze site data to justify content decisions and execute a comprehensive "Keep, Merge, Rewrite, Archive" (ROT) analysis across a 30k-page web ecosystem. This role is also responsible for identifying consolidation opportunities. Alongside a Content Strategist, this position will prioritize content and migration work, track progress and ensure that the website overhaul project meets accelerated timelines.
Responsibilities
- Migrate and manage a large-scale website content footprint (10,000+ pages).
- Work closely with the Director of Integrated Marketing and the Content Strategist to develop a content governance framework.
- Oversee web auditing tools to establish content migration recommendations and action plans, in partnership with the Content Strategist.
- Identify outdated, redundant or confusing content and prioritize recommendations for rewrite, removal, or reorganization.
- Identify how to organize content for external University audiences (prospective students, parents, alumni, donors, partners, etc.) and internal University audiences (faculty, staff, current students).
- Analyze data in tools such as GA4, GSC, CrazyEgg, SEM Rush, etc. (traffic, bounce rates, conversions) to justify content decisions.
- Create detailed and organized project and content migration spreadsheets, pivot tables, etc. to track all content migration work.
- Build timelines, track deliverables and give progress reports for content migration at regular intervals.
- Leverage project management tools, such as Asana, to track the website content overhaul progress.
for prose. Do NOT repeat job title as heading. Do NOT put Job ID/requisition numbers as headings. Preserve all substantive info; remove boilerplate, navigation, legal, EEO, etc. Include a section only when posting has real, specific content for it. So we need to parse the job posting. Let's extract sections: Job Summary: includes bullet points: "This is a one year benefited temporary appointment." "Reporting to the Director of Integrated Marketing within SJSU’s central University Marketing and Communications (UMC), the Web Content Migration Specialist is dedicated to the one-year sjsu.edu website redesign project. The position will use web tools to audit content at scale and keep the project organized. They will analyze site data to justify content decisions and execute a comprehensive "Keep, Merge, Rewrite, Archive" (ROT) analysis across a 30k-page web ecosystem. This role is also responsible for identifying consolidation opportunities. Alongside a Content Strategist, this position will prioritize content and migration work, track progress and ensure that the website overhaul project meets accelerated timelines." That's prose; could be "About the role" section. Key Responsibilities: bullet list of many items. Knowledge, Skills & Abilities: list of many items. Required Qualifications: bullet list. Preferred Qualifications: bullet list. Compensation: includes classification, anticipated hiring range, CSU salary range, benefits package statement. Also "San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary." That's benefits. Also "Compensation Classification: Marketing Communications Professional II Anticipated Hiring Range: $6,067/month - $6,969/month (Step 9 – Step 16) CSU Salary Range: $5,178/month - $7,543/month (Step 1 – Step 20)". That's pay. Schedule: Not mentioned explicitly; maybe not present. So we should not create Schedule section. Benefits: we have statement about benefits package; we can include Benefits section. Also "Application Procedure" etc should be removed (boilerplate). Also contact info, vaccination policy, background check, etc are boilerplate/legal; remove. Thus sections: About the role (from Job Summary), Responsibilities (Key Responsibilities), Knowledge, Skills & Abilities (maybe combine with Skills?), Requirements (Required Qualifications), Qualifications (Preferred Qualifications), Skills (maybe we can merge Knowledge, Skills & Abilities into Skills section), Benefits, Pay. But we must follow instruction: use headings for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We should only include sections that have real content. We have content for About the role, Responsibilities, Requirements (Required Qualifications), Qualifications (Preferred Qualifications), Skills (Knowledge, Skills & Abilities), Benefits, Pay. We should not create Schedule. We must not repeat job title as heading. We must use
for each section heading.
Inside each section, we need to use - for any list of duties/requirements/benefits, and
for prose.
Thus:
- About the role: prose from Job Summary (maybe two sentences). Could be a
.
- Responsibilities: list items from Key Responsibilities. Each bullet becomes
- .
- Requirements: list from Required Qualifications (maybe two bullet points: "Equivalent to a bachelor's degree in a related field." etc). Actually Required Qualifications includes multiple sentences: "Equivalent to a bachelor's degree in a related field. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis. Two (2) years of relevant experience." That's prose but could be list? It's not a list of items but we can treat as
or
. The instruction: use - for any list of duties/requirements/benefits. This is a list of requirements; we can make each sentence a
- . That seems appropriate.
- Qualifications: Preferred Qualifications bullet list.
- Skills: Knowledge, Skills & Abilities list; many items; we can make each bullet a
- .
- Benefits: statement about benefits package; maybe also mention "benefited temporary appointment" from Job Summary? But we have benefits statement: "San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary." That's prose; we can put in
.
- Pay: includes classification, anticipated hiring range, CSU salary range. Could be prose or list. We'll put as
.
We must preserve all substantive information; do not invent or summarize away detail. So we need to include all details from those sections.
Let's extract exact text.
Job Summary bullet points:
- "This is a one year benefited temporary appointment."
- "Reporting to the Director of Integrated Marketing within SJSU’s central University Marketing and Communications (UMC), the Web Content Migration Specialist is dedicated to the one-year sjsu.edu website redesign project. The position will use web tools to audit content at scale and keep the project organized. They will analyze site data to justify content decisions and execute a comprehensive "Keep, Merge, Rewrite, Archive" (ROT) analysis across a 30k-page web ecosystem. This role is also responsible for identifying consolidation opportunities. Alongside a Content Strategist, this position will prioritize content and migration work, track progress and ensure that the website overhaul project meets accelerated timelines."
We should keep both sentences as prose; maybe combine into one
with both sentences.
Key Responsibilities bullet list (each line starts with a capital verb). Let's copy them exactly:
- Migrate and manage a large-scale website content footprint (10,000+ pages).
- Work closely with the Director of Integrated Marketing and the Content Strategist to develop a content governance framework.
- Oversee web auditing tools to establish content migration recommendations and action plans, in partnership with the Content Strategist.
- Identify outdated, redundant or confusing content and prioritize recommendations for rewrite, removal, or reorganization.
- Identify how to organize content for external University audiences (prospective students, parents, alumni, donors, partners, etc.) and internal University audiences (faculty, staff, current students).
- Analyze data in tools such as GA4, GSC, CrazyEgg, SEM Rush, etc. (traffic, bounce rates, conversions) to justify content decisions.
- Create detailed and organized project and content migration spreadsheets, pivot tables, etc. to track all content migration work.
- Build timelines, track deliverables and give progress reports for content migration at regular intervals.
- Leverage project management tools, such as Asana, to track the website content overhaul progress.
- Work closely with the UMC web team to implement web content changes and migration needs and submit project requests as needed.
- Liaise with the agency of record to follow website redesign requirements and recommendations and attend ongoing meetings.
Knowledge, Skills & Abilities bullet list (each line). Let's copy:
- Experience managing, auditing, or migrating large-scale website content portfolios (10,000+ pages).
- Strong project management, planning, and tracking skills, including experience with project management tools such as Asana.
- Working knowledge of marketing, communications, public relations, branding, and related disciplines.
- Working knowledge of protocols and institutional etiquette related to public and media relations.
- Expert knowledge of content audit tools, web analytics, SEO, AEO, and content optimization.
- Comprehensive knowledge of web content strategy and governance.
- Working knowledge of web accessibility guidelines and best practices.
- Knowledge of content management systems, such as Drupal, WordPress, or Omni CMS.
- Working knowledge of copyright and other applicable laws pertaining to publications and media.
- Skilled in developing and implementing marketing and communications strategies and campaigns.
- Strong organizational, problem-solving, and attention-to-detail skills, with a commitment to accuracy.
- Ability to use data and analytics to inform strategic content recommendations.
- Ability to manage multiple projects simultaneously and meet accelerated timelines.
- Excellent customer service, collaboration, and teamwork skills.
- Ability to establish and maintain effective working relationships with UMC colleagues, University staff, faculty, and students.
Required Qualifications bullet list (we can split sentences):
- Equivalent to a bachelor's degree in a related field.
- Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis.
- An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
- Two (2) years of relevant experience.
Preferred Qualifications bullet list:
- Bachelor’s degree in Communications, Marketing, Information Systems, Digital Media, Web Management, or related field.
- 4+ years of web content management/migration experience
- Demonstrated experience auditing or migrating large-scale websites
- Experience with analytics, content audit tools, CMS platforms, project management systems, SEO/AEO, and accessibility
Benefits: "San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary." Also maybe "This is a one year benefited temporary appointment." but that's about appointment type; we could include in About the role.
Pay: "Compensation Classification: Marketing Communications Professional II Anticipated Hiring Range: $6,067/month - $6,969/month (Step 9 – Step 16) CSU Salary Range: $5,178/month - $7,543/month (Step 1 – Step 20)". Also maybe mention that it's a benefited temporary appointment? Already in About.
We should not include application procedure, contact info, vaccination policy, background check, etc.
Now produce HTML.
Structure:
About the role
This is a one year benefited temporary appointment. Reporting to the Director of Integrated Marketing within SJSU’s central University Marketing and Communications (UMC), the Web Content Migration Specialist is dedicated to the one-year sjsu.edu website redesign project. The position will use web tools to audit content at scale and keep the project organized. They will analyze site data to justify content decisions and execute a comprehensive "Keep, Merge, Rewrite, Archive" (ROT) analysis across a 30k-page web ecosystem. This role is also responsible for identifying consolidation opportunities. Alongside a Content Strategist, this position will prioritize content and migration work, track progress and ensure that the website overhaul project meets accelerated timelines.
Responsibilities
- Migrate and manage a large-scale website content footprint (10,000+ pages).
- Work closely with the Director of Integrated Marketing and the Content Strategist to develop a content governance framework.
- Oversee web auditing tools to establish content migration recommendations and action plans, in partnership with the Content Strategist.
- Identify outdated, redundant or confusing content and prioritize recommendations for rewrite, removal, or reorganization.
- Identify how to organize content for external University audiences (prospective students, parents, alumni, donors, partners, etc.) and internal University audiences (faculty, staff, current students).
- Analyze data in tools such as GA4, GSC, CrazyEgg, SEM Rush, etc. (traffic, bounce rates, conversions) to justify content decisions.
- Create detailed and organized project and content migration spreadsheets, pivot tables, etc. to track all content migration work.
- Build timelines, track deliverables and give progress reports for content migration at regular intervals.
- Leverage project management tools, such as Asana, to track the website content overhaul progress.
for prose. Thus: - About the role: prose from Job Summary (maybe two sentences). Could be a
. - Responsibilities: list items from Key Responsibilities. Each bullet becomes
or
- . The instruction: use
- for any list of duties/requirements/benefits. This is a list of requirements; we can make each sentence a
- . That seems appropriate. - Qualifications: Preferred Qualifications bullet list. - Skills: Knowledge, Skills & Abilities list; many items; we can make each bullet a
- .
- Benefits: statement about benefits package; maybe also mention "benefited temporary appointment" from Job Summary? But we have benefits statement: "San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary." That's prose; we can put in
. - Pay: includes classification, anticipated hiring range, CSU salary range. Could be prose or list. We'll put as
. We must preserve all substantive information; do not invent or summarize away detail. So we need to include all details from those sections. Let's extract exact text. Job Summary bullet points: - "This is a one year benefited temporary appointment." - "Reporting to the Director of Integrated Marketing within SJSU’s central University Marketing and Communications (UMC), the Web Content Migration Specialist is dedicated to the one-year sjsu.edu website redesign project. The position will use web tools to audit content at scale and keep the project organized. They will analyze site data to justify content decisions and execute a comprehensive "Keep, Merge, Rewrite, Archive" (ROT) analysis across a 30k-page web ecosystem. This role is also responsible for identifying consolidation opportunities. Alongside a Content Strategist, this position will prioritize content and migration work, track progress and ensure that the website overhaul project meets accelerated timelines." We should keep both sentences as prose; maybe combine into one
with both sentences. Key Responsibilities bullet list (each line starts with a capital verb). Let's copy them exactly: - Migrate and manage a large-scale website content footprint (10,000+ pages). - Work closely with the Director of Integrated Marketing and the Content Strategist to develop a content governance framework. - Oversee web auditing tools to establish content migration recommendations and action plans, in partnership with the Content Strategist. - Identify outdated, redundant or confusing content and prioritize recommendations for rewrite, removal, or reorganization. - Identify how to organize content for external University audiences (prospective students, parents, alumni, donors, partners, etc.) and internal University audiences (faculty, staff, current students). - Analyze data in tools such as GA4, GSC, CrazyEgg, SEM Rush, etc. (traffic, bounce rates, conversions) to justify content decisions. - Create detailed and organized project and content migration spreadsheets, pivot tables, etc. to track all content migration work. - Build timelines, track deliverables and give progress reports for content migration at regular intervals. - Leverage project management tools, such as Asana, to track the website content overhaul progress. - Work closely with the UMC web team to implement web content changes and migration needs and submit project requests as needed. - Liaise with the agency of record to follow website redesign requirements and recommendations and attend ongoing meetings. Knowledge, Skills & Abilities bullet list (each line). Let's copy: - Experience managing, auditing, or migrating large-scale website content portfolios (10,000+ pages). - Strong project management, planning, and tracking skills, including experience with project management tools such as Asana. - Working knowledge of marketing, communications, public relations, branding, and related disciplines. - Working knowledge of protocols and institutional etiquette related to public and media relations. - Expert knowledge of content audit tools, web analytics, SEO, AEO, and content optimization. - Comprehensive knowledge of web content strategy and governance. - Working knowledge of web accessibility guidelines and best practices. - Knowledge of content management systems, such as Drupal, WordPress, or Omni CMS. - Working knowledge of copyright and other applicable laws pertaining to publications and media. - Skilled in developing and implementing marketing and communications strategies and campaigns. - Strong organizational, problem-solving, and attention-to-detail skills, with a commitment to accuracy. - Ability to use data and analytics to inform strategic content recommendations. - Ability to manage multiple projects simultaneously and meet accelerated timelines. - Excellent customer service, collaboration, and teamwork skills. - Ability to establish and maintain effective working relationships with UMC colleagues, University staff, faculty, and students. Required Qualifications bullet list (we can split sentences): - Equivalent to a bachelor's degree in a related field. - Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. - An advanced degree in a related field may be substituted for the required experience on a year-for-year basis. - Two (2) years of relevant experience. Preferred Qualifications bullet list: - Bachelor’s degree in Communications, Marketing, Information Systems, Digital Media, Web Management, or related field. - 4+ years of web content management/migration experience - Demonstrated experience auditing or migrating large-scale websites - Experience with analytics, content audit tools, CMS platforms, project management systems, SEO/AEO, and accessibility Benefits: "San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary." Also maybe "This is a one year benefited temporary appointment." but that's about appointment type; we could include in About the role. Pay: "Compensation Classification: Marketing Communications Professional II Anticipated Hiring Range: $6,067/month - $6,969/month (Step 9 – Step 16) CSU Salary Range: $5,178/month - $7,543/month (Step 1 – Step 20)". Also maybe mention that it's a benefited temporary appointment? Already in About. We should not include application procedure, contact info, vaccination policy, background check, etc. Now produce HTML. Structure:
About the role
This is a one year benefited temporary appointment. Reporting to the Director of Integrated Marketing within SJSU’s central University Marketing and Communications (UMC), the Web Content Migration Specialist is dedicated to the one-year sjsu.edu website redesign project. The position will use web tools to audit content at scale and keep the project organized. They will analyze site data to justify content decisions and execute a comprehensive "Keep, Merge, Rewrite, Archive" (ROT) analysis across a 30k-page web ecosystem. This role is also responsible for identifying consolidation opportunities. Alongside a Content Strategist, this position will prioritize content and migration work, track progress and ensure that the website overhaul project meets accelerated timelines.
Responsibilities
- Migrate and manage a large-scale website content footprint (10,000+ pages).
- Work closely with the Director of Integrated Marketing and the Content Strategist to develop a content governance framework.
- Oversee web auditing tools to establish content migration recommendations and action plans, in partnership with the Content Strategist.
- Identify outdated, redundant or confusing content and prioritize recommendations for rewrite, removal, or reorganization.
- Identify how to organize content for external University audiences (prospective students, parents, alumni, donors, partners, etc.) and internal University audiences (faculty, staff, current students).
- Analyze data in tools such as GA4, GSC, CrazyEgg, SEM Rush, etc. (traffic, bounce rates, conversions) to justify content decisions.
- Create detailed and organized project and content migration spreadsheets, pivot tables, etc. to track all content migration work.
- Build timelines, track deliverables and give progress reports for content migration at regular intervals.
- Leverage project management tools, such as Asana, to track the website content overhaul progress.