Web Content Editor 1 - Inline Warehouse - Alpharetta, GA

Social Media Content

• Coordinate social media campaigns and manage posting schedules across all platforms.
• Develop unique, creative content that identifies and leverages emerging trends to attract, engage, and grow target audiences.
• Write scripts and appear in video content, including instructional how-to videos and product features.
• Maintain social media project timelines and content calendars using Asana.
• Collaborate closely with photo and video production teams to ensure cohesive brand messaging.
• Engage with vendors and affiliates to maximize reach, engagement, and cross-promotional opportunities.
• Build and maintain relationships with influencers, coordinating contests, giveaways, and other promotional initiatives.
• Respond to customer inquiries across social channels in alignment with company policies, procedures, core values, and brand voice.
• Promptly notify supervisors of any website or service issues requiring immediate attention.
• Demonstrate strong customer service skills in all digital interactions.
• Actively engage on social media accounts through posting, liking, and commenting to grow community presence.

Web Content

• Write original product descriptions that clearly and accurately communicate key features and benefits, align with brand voice and content guidelines, and reflect customer needs and expectations.
• Accurately obtain, research, and document technical product details, including measurements and specifications, ensuring consistency and clarity.
• Aid in creating and editing engaging website articles and written content that support the web content strategy, increase traffic, and enhance brand visibility.
• Support website merchandising by organizing products within category and portal page structures, maintaining accurate listings, updating images, and ensuring an optimal online presentation.
• Maintain ongoing product information, including categories, images, and display details, ensuring alignment with brand standards and user experience best practices.
• Coordinate and source images and graphics for use across the website and digital platforms, collaborating with relevant departments to ensure cohesive visual presentation.
• Edit written content and contribute constructive feedback during the creation of images, graphics, and videos to maintain content quality and alignment with brand standards.
• Participate in and adhere to workflow processes using platforms such as Asana and Microsoft Teams to manage tasks and meet project deadlines.
• Support the development and maintenance of online tools and customer-facing resources to improve usability and engagement.

Product Knowledge

• Develop and maintain a comprehensive understanding of products and brands to effectively communicate their functions, features, and benefits through written content and video presentations.
• Participate in vendor sell-in meetings and training sessions as needed to stay informed about new product launches and updates.
• Lead new product or product category training, as assigned.

Product Testing

• Evaluate the user experience for various products and provide detailed feedback through the company website or via video reviews.
• Assess the target customer for each product, determine its alignment with the intended audience, and identify the most suitable audience if there is a mismatch.
• Aid in creating product files in POS software.

Requirements

• Demonstrated ability to write clear, concise, and engaging content tailored to different audiences and platforms.
• Strong grammar, proofreading, and editing skills with a keen eye for detail and consistency in tone and style.
• Proficient in Microsoft Office Suite.
• Demonstrate ability to learn new software applications.
• Communicate clearly and professionally during conversations.
• Display active listening skills.
• Approach problem-solving with creativity and innovation.
• Exhibit a professional demeanor in all interactions.
• Interpret and execute written and verbal instructions accurately.
• Follow directions well and gain clarification as needed.
• Adapt to new circumstances and execute multiple tasks and deadlines.
• Excellent organizational skills.
• Maintain focus and attention to detail effectively.
• Work independently and remain motivated.
• Recognize when to seek assistance and collaborate effectively.
• Foster a positive attitude and strong work ethic, contributing actively within a team.
• Maintain a standard of conduct that will maintain an orderly and productive workplace.
• Uphold standards of safety and cleanliness in the work environment.
• Practice good judgement in actions and decision making.
• Abide by all Sports Warehouse policies and procedures.