Web Content Coordinator

University of Scranton is a Catholic and Jesuit institution dedicated to the formation of students and the freedom of inquiry in service of the common good.

About the role

The Web Content Coordinator supports the University’s enrollment, marketing, and strategic goals by creating, managing, and maintaining website content that is accurate, accessible, and aligned with the University’s brand, messaging, and mission. Using the content management system (CMS), the coordinator publishes and optimizes text, images, and multimedia, applying SEO and Generative Engine Optimization (GEO) best practices and using analytics to improve web performance.

Responsibilities

• Support the University’s website content review and implementation schedules to ensure consistent delivery of up-to-date, engaging, dynamic, accessible, and user-friendly content aligned with the University’s goals and priorities.
• Write, edit, upload, and maintain web content using the University’s CMS system, following University content, style, and brand guides and engaging University departments and stakeholders (faculty, staff, students, alumni).
• Work collaboratively with Marketing, University Communications, Creative Services, and Admissions to ensure assets align with the University’s mission, goals, and brand guidelines.
• Prepare existing and new content to align with SEO and GEO strategies and best practices and to meet applicable Web Content Accessibility Guidelines (WCAG) standards and state/federal accessibility regulations.
• Identify and upload images, graphics, and videos for web use that are formatted, resized, and optimized.
• Assist in maintaining content calendars, conducting content audits and page reviews, and enforcing governance decisions made by directors or leadership.
• Edit and convert video content (e.g., compressing, resizing, transcoding) for optimal web performance, accessibility, and CMS integration.

Requirements

• Bachelor’s degree in English, journalism, communications, marketing, or a related field.
• Three (3) to five (5) years of related professional experience in web content development, marketing, communications, or a related field.
• Demonstrated experience in researching, writing, and editing digital or web-based content.
• Demonstrated experience using SEO, GEO, and other optimization techniques, and working knowledge of user experience and web analytics tools.
• Proficiency in uploading and maintaining accessible content, video, and images using a web content management system.
• Excellent interpersonal and communication skills.
• Strong editorial judgment and attention to accuracy and detail.
• Ability to manage multiple projects within deadline constraints and work collaboratively with other professionals.
• Ability to uphold human dignity and respect by recognizing each person’s worth, valuing diverse perspectives, and treating others with kindness, fairness, and empathy.
• Respect, support, and contribute to the University’s Catholic and Jesuit mission.

Preferred Qualifications

• Drupal experience.
• Experience working in higher education or a mission-driven organization.
• Experience editing and converting video content for optimal web performance, accessibility, and CMS integration.

Schedule

• Monday through Friday, 8:30 a.m. to 4:30 p.m.
• Additional hours as required.
• Full-time, 12-month position.