Web Analytics Specialist (Remote)

Responsibilities

• Analyze and evaluate performance across corporate websites, intranet, email, SEO, social media, and paid digital campaigns against benchmarks and KPIs.
• Track user interaction data, journey trends, site health, and digital accessibility to identify optimization opportunities.
• Design, execute, and report on A/B testing experiments to drive conversion and growth.
• Break down complex data sets using MS Excel and advanced analytical techniques.
• Partner with IT to build and enhance performance dashboards and visual reporting tools (Google Analytics, Data Studio, Power BI).
• Develop customized reporting workflows and maintain a central data repository to streamline analytics enterprise-wide.
• Deliver recurring (weekly, monthly, quarterly) and real-time performance updates on paid media, events, and campaign launches to stakeholders.
• Synthesize multi-source metrics (vendors, internal teams) into actionable implications for future content strategy.

Qualifications

• Bachelor's degree in Data Science, Digital marketing, or related field.
• Minimum of 3 years of data analysis and reporting experience across enterprise platforms.
• Strong communication, project management and collaboration skills.
• Self-starter with attention to detail, project management proficiency and deadline oriented.
• High level of proficiency across the Google Analytics suite of products, with a desire to support a strategy of continuous improvement across our analytics best practices.

Benefits

• Medical, prescription, dental, vision, AD&D, and life insurance offerings.
• Short-term disability.
• A 401K plan.